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Netizency's Social Recap: September 2022 Trends
Industry
October 14, 2022
Netizency's Social Recap: September 2022 Trends
Battle of the Planets
People
July 25, 2021
Battle of the Planets
Lessons Learned From Kimono Crisis Industry
September 04, 2019 Lessons Learned From Kimono Crisis

By Denise Lee Yohn Kim Kardashian West eventually caved to the social media backlash that arose from her decision to brand her new line of shapewear Kimono, opting for the less culturally inappropriate Skims instead. But that doesn’t mean all brands now need to ensure their naming decisions pass muster with customers. Certainly we have entered an era in […]
Omnicom Executive Colin Gottlieb on The Differences Between Great and Average People
April 24, 2019 Omnicom Executive Colin Gottlieb on The Differences Between Great and Average
Auto enthusiast, movie buff and ardent Disney, Spielberg and Steve Jobs fan, Colin Gottlieb is also the CEO of Omnicom Media Group EMEA and Chairman of OMD Worldwide.
Lee Clow’s love letter to advertising is also his resignation… kind of People
February 23, 2019 Lee Clow’s love letter to advertising is also his resignation… kind of

Lee Clow, the creative mind behind ads like Apple’s “Think Different” and Adidas’ “Impossible is Nothing,” is retiring. As of February 14, the chairman at TBWA/Media Arts Lab and director of Media Arts at TBWA/Worldwide is moving into an advisory role as chairman emeritus at Media Arts Lab. Clow joined the agency known as Chiat/Day (once nicknamed Chiat Day […]
From Mad Men to Sad Men Industry
August 01, 2017 From Mad Men to Sad Men

A veteran who has been in the industry for more than 15 years and a marketing strategist turned adman reminiscing about the past and current state of the ad industry to offer a recommendation on way to get it back to its golden era by Ahmad Abu Zannad, regional strategy director, Leo Burnett GCC & George Maktabi, […]
Not so smart Industry
October 21, 2015 Not so smart

I read an article a while ago titled “How to Manage People Who are Smarter than you” shared by one of my connections on LinkedIn…the same connection that didn’t reply to a humble request for a meeting. Suddenly, I started thinking about the gesture of acknowledging the fact of acquiring, retaining or even confessing the […]
Oliver’s Twist Industry
May 19, 2015 Oliver’s Twist

Yes, JC or Jonathan Oliver, is every bit as crazy as he looks in the picture and as we got to witness up close during his talk at the first ever Festival of Media MENA held in Dubai this April. It’s the good kind of crazy; the kind that is good for a company like […]
Contagion age Industry
May 14, 2015 Contagion age

“To be or not to be,” deliberated Prince Hamlet in Shakespeare’s famous play. While the reference might be too dated for today’s digital age to pay heed to, it is something worth considering when brands decide to be “viral”, or, at least, create viral content. Fortunately – or unfortunately – they can spare themselves the […]
Name game Industry
April 01, 2015 Name game

As the regional advertising industry grows – thankfully – so do the number of ‘specialist’ agencies, positions and titles. It could be the result of the growth of specialized fields, be it digital or experiential marketing, or it could simply be the need to define roles further as advertising gets more integrated and, maybe, even […]
A history of Apple’s product launch marketing Industry
September 09, 2014 A history of Apple’s product launch marketing

  When developers first starting building for Apple’s phones, in 2007, they were given one format for the four-inch iPhone screens. A larger format came along three years later, when the iPad debuted. Google, on the other hand, gave developers an array of options, so they could build apps for its ever-evolving cache of hardware partners […]