Search Results for : Spotify

By Sachin Mendonca, Strategy Director at Geometry MENA. Every brand is fighting for their share of attention online, against the backdrop of a limitless pool of exciting content that’s constantly growing. Yet, we find that the behavior of spending time around a single piece of content decreases by the minute. There’s simply too much [content] […]

UAE-based podcast network Amaeya Media, launched in 2017, has become a key player in the region’s audio space, with 16 different shows and the UAE’s first audio-dedicated agency. Founder and CEO Chirag Desai explains how this industry is slowly but surely moving forward. In which markets are your podcasts listened to? We now have individual […]

First-of-its-kind research study on music streaming in the region to benefit brands and advertisers.

Marco Bertozzi, Vice President, EMEA Sales & Multi-market Global Sales at Spotify, tells  Communicate what users were listening to while social distancing was in effect around the globe and in the region.  What were the significant consumption trends by users on Spotify during the lockdown period? Audio plays a very important role in people’s lives, because of […]

Digital Advertising Specialist Chris Gregory-Pasha reflects on what the Joe Rogan deal really means for the future of podcasts on Spotify. Hands up who only started listening to The Joe Rogan Experience podcast during lockdown and quarantine? Me too (I typed that one-handed). Spotify announced recently that it has entered into a multi-year, rumored to […]

By Maximilian Gower  On MENA level, Spotify have shared “Culture Next” which was a study with lifestyle bloggers from around the region to understand their insights. The study looks at Gen Z and Millennials. It was in partnership with research agency Culture Co-Op. The report outlined five trends including but not limited trends such as band […]

WARC, the international marketing intelligence service, forecasts podcasts to account for 4.5 per cent($1.6bn) of global audio advertising spend by 2022, which his the double the expected investment of this year. The company said in a statement  that this forecast is almost double the $885m in expected investment this year. This expectation comes at the […]