By Maximilian Gower
On MENA level, Spotify have shared “Culture Next” which was a study with lifestyle bloggers from around the region to understand their insights. The study looks at Gen Z and Millennials. It was in partnership with research agency Culture Co-Op. The report outlined five trends including but not limited trends such as band of others and expressing their feelings.
“Members of Gen Z are in touch with their feelings, and they understand the importance of expressing and addressing them,” the report said.
Spotify has launched its streaming services in MENA last year is an example of collaboration with Spotify. The company has been the first brand to integrate with Spotify in the MENA region. “Through a microsite, the collaboration recommended TV shows and movies from the Starzplay platform based on users’ music streaming behavior,” Spotify said. The company added that by analyzing and studying users listening activity on the music app and what playlists, songs and artists they stream the most, “The integration connected fans with shows which match their streaming experience.”
To understand more about Spotifys’ role in the region, we spoke to Marco Bertozzi, vice president of EMEA sales. Bertozzi’s current role is to oversee Spotify’s advertising revenue throughout the region.
Parody advertising is a double-edged sword. It can be pretty effective, but it can also backfire spectacularly. To understand what works and what doesn’t, Communicate spoke to Jaison Ben, Creative Director at Publicis Middle East, who was behind the campaign for Nescafe 3in1’s new packaging, unveiled earlier in the year. How to know when parody […]
Interested in the fast-growing gaming community in the region? Communicate spoke with Mathew Pickering, Managing Director at gaming and esports communications agency Power League Gaming, to break it down for you. What does PLG do, exactly? Power League Gaming connects brands with Arabic gaming and esports audiences, primarily across MENA, of which 30% of the […]
A little more than a year ago, Majid Al Futtaim unveiled Share, its app-based lifestyle rewards program. A few months later, Covid-19 struck. Communicate sat with Kashmira Motiwalla, Head of the Share loyalty program at Majid Al Futtaim, to discuss what that meant for the newly-launched initiative. What impact did the pandemic and the lockdowns […]
Imad Jomaa, Founder and President of Lebanon-based holding company JGroup, explains how he sees programmatic in light of JGroup’s recent investment in FoxPush, a Dubai-based full-stack solution for publishers and digital advertisers. How fast is the programmatic ad market growing in the region and what is driving this growth? Programmatic advertising is growing rapidly across […]