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Search Results for : Sponsorships

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People
February 24, 2021
George Maktabi : "The Level of Gaming In The Kingdom Is So Evolved"
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Industry
December 09, 2020
Highlights from Twitter's #ThisHappened2020 Event
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Industry
December 08, 2020
Kantar's Predictions For Media in 2021
Industry
August 04, 2020 The Opportunities of Advertising in Games

WARC, the global marketing intelligence service, released its latest report that focuses on advertising in gaming, exploring the opportunities within mobile gaming, working with streamers as influencers, and the potential of partnerships around e-sports. Here are the key takeaways – MOBILE GAMING Mobile gamers are casual players and skew older than average; ‘gamer mums’ are […]

Industry
July 27, 2020 How Podcast Network Amaeya Keeps Its Ear to the Ground

UAE-based podcast network Amaeya Media, launched in 2017, has become a key player in the region’s audio space, with 16 different shows and the UAE’s first audio-dedicated agency. Founder and CEO Chirag Desai explains how this industry is slowly but surely moving forward. In which markets are your podcasts listened to? We now have individual […]

Industry
May 24, 2020 Virtual Events – How to Monetize Your Event

The fifth edition of Communicate’s virtual events series explores the different ways brands can monetize their virtual conference/webinar to earn revenue. While virtual events have been a great way to stay connected with customers during these difficult times, it also provides an opportunity for host brands to bring in cash flow.  Here are the different ways […]

Industry
April 12, 2020 Virtual Events – The Pros and Cons

Human nature has always been designed to adapt to changing events in the environment. The advancement in technology has allowed the human race to adapt more quickly than ever. With the current ongoing pandemic, many of the conferences and events which have been scheduled for the coming months, have all come to a standstill. But […]

Industry
October 08, 2019 Aramco Film Generates 13 Million Views On Twitter

To celebrate Saudi National Day, Saudi Aramco created an educational film  featuring the journey of the country through key historical milestones, using Twitter as the main channel to connect with its audience. The interactive film showcases the civilizational and developmental shifts witnessed by the Kingdom, one era after another. By detailing the Kingdom’s transformation, the film […]

Industry
September 09, 2019 How The U.S. Open Became A Branded Juggernaut

By Brian Braiker Evans Nguyen flits inside a giant glass box, hitting a tennis ball against a digital backboard with a moving target on it. The clock is ticking as he scrambles to bank the ball off the wall as many times as he can. He has 90 seconds to move a digital Mercedes sedan across […]

Industry
June 27, 2019 Netizency: A New Marketing Partner for LinkedIn

By Afreen Khan LinkedIn announced a new content partnership with GCC-based digital marketing agency, Netizency. The partnership between both companies aims to provide multimedia content that should be both strategic and relevant to the market. Consumption of content varies across platforms in relation to the demographic that is being catered for. The company said that […]

Industry
June 25, 2018 Is this World Cup sponsorship doing more harm than good?

The World Cup is a huge global phenomenon with more than 3 billion people watching it in 2014. This year, with the participation of four Arab teams, viewership in the region is naturally expected to be higher, which in turn, means that advertising spends during this period are also higher. The biggest chunk of spends […]

Industry
February 19, 2018 Which platform is taking Facebook’s Gen Z audience?

Facebook is not just losing its audience, it’s losing its youth. The social network is expected to shed 18-to-24-year-old users this year for the first time, according to a new report from eMarketer, which predicts a 5.6 decline for the age group on Facebook. The analytics and data firm had already predicted a decline in usage of kids […]

Industry
January 23, 2018 Emirates NBD now has three agencies handling its account

Emirates NBD has retained its creative agency of seven years, FP7 while adding Leo Burnett Dubai to the roster. FP7 will manage creatives and communications across all business units, while Leo Burnett will take care of the evolving brand needs, in addition to strategic sponsorships and CSR communications. The bank has also appointed Publicis Media’s Spark […]

Industry
December 04, 2017 Twitter introduces in-stream video ads in MENA

With 2.15 billion digital video viewers, representing 29 percent of the global population, in 2017, it’s no surprise that advertisers – and publishers – are turning their attention to video offerings. Now, advertisers in the MENA region can run in-stream video ads on the platform. Twitter’s suite of video ad products consists of: Promoted video […]

Industry
May 23, 2017 Rotana Media Services partners with Twitter

Rotana Media Service’s entertainment, music, movie and sports video highlights will become available on Twitter, allowing viewers to follow the action and conversations around their favorite concerts, talk shows and entertainment series. This represents a significant step in a Twitter partnership program where publishers and brands team up to deliver premium content to fans. The […]

People
March 21, 2017 Q&A with Francesca Brosan, Chairman of Omobono on B2B marketing in UAE

Omobono Middle East,  strategic, creative and technology agency for business brands, released its What Works Where (WWW) study, revealing digital marketing trends for B2B companies. Communicate spoke to Francesca Brosan, co-founder, and chairman of the agency to glean some insights. B2B marketing has often been a much-neglected area of research. Unlike the consumer space, there is very […]

Industry
November 02, 2016 Now you see me

It feels like video has been the next big thing in digital media for the past ten years. Ever-increasing connection speeds and user connectivity have fueled the continued acceleration of video usage and, therefore, its importance to advertisers. Recognizing a shift in user behavior – and video as revenue potential – the big TV companies […]

Industry
May 11, 2016 Circa now

You may not have noticed but you’re probably reading this piece surrounded by octogenarians. Octogenarian brands, that is. While some still ride the wave of their heyday, others sit back and display the tell tale patina of time. Heritage brands are everywhere and come in all ages, shapes and sizes. However, what they have in […]

People
March 20, 2016 Richard Thompson on MEED going digital

Dubai-based business title Middle East Economic Digest (MEED) has gone digital. The weekly magazine that started in 1957 will now be published once a month with a strong emphasis on online content. We catch up with MEED’s editorial director, Richard Thompson, to learn more about this move. On the timing The timing has been down […]

Industry
February 14, 2016 2015 online ad spends and trends

The past year has been the best on record for online advertising for the UAE, KSA and Kuwait combined, evidenced by a double-digit growth of almost 19 percent from 2014, according to OOXmonitor. In light of this, we take a look at the most prominent trends and numbers of 2015. Top 5 brands by Share […]

Industry
May 11, 2014 Sound plans

  American marketers will again spend more on music sponsorships this year, much of it during the summer festival season that kicked off with the start of Coachella Valley Music and Arts Festival last month in California. By the time Coachella concludes, it will have charged millions of dollars for connecting its millennial attendees with […]

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