Search Results for : Social Media Competition

In an effort to capture the nation’s pride for UAE’s 44th National Day, du launches a social media competition inviting users to upload a drawing, poem or video about why #UAEisHome onto du’s social media platforms (www.facebook.com/du, www.instagram.com/du and www.twitter.com/dutweets). In addition to the social media initiative, du released a #UAEisHome video addressing the diversity […]

  Money transfer company Western Union (WU) recently launched “Face of My WU”, a Facebook competition where, as its name indicates, one UAE resident will become the face of a media campaign for its recently introduced loyalty program, “My WU”. To date, more than 1500 took part in the competition. Participants were asked to upload […]

  Last year, Pepsi’s three-minute “Let’s Come Together” film for Ramadan was not only among the longest ads released in the Middle East for the Holy Month – with, presumably, a budget to match – but also the most watched video on YouTube outside of and in the MENA region, having clocked up close to […]

McDonald’s Lebanon won the Best Social Media Strategy Award for its “Tastes of the World” campaign at the Marketing Awards Show, held in Dubai in November. In April 2013, McDonald’s Lebanon introduced three limited-edition burgers from three different parts of the world under the “Tastes of the World” campaign. Marketing co-ordinator at McDonald’s Lebanon, Alissar […]