Search Results for : Shant Oknayan

Shant Oknayan, recently appointed General Manager of Global Business Solutions across the Middle East, North Africa and Turkey (MENAT) at TikTok, explains why he took on this role and where he sees the platform going in the region. What will your new role at ByteDance, encompass, beyond TikTok? As the General Manager of Global Business […]

Ramadan is the Super Bowl of the Middle East with advertisers spending a majority of their budgets during the Holy Month. Due to reduced business hours and unusual daily schedules, users’ media habits and purchase behaviors also undergo a massive change. Time spent on online platforms peaks during the month, which is a goldmine for […]