Search Results for : Seo

Fahad Ali, Founder and Creative Director of Broomstick Creative, explains how to use the grown-up video platform the right way. As more brands churn out video content by the minute, our timelines, feeds, and WhatsApp messages are bombarded with videos and animations that either capture our attention or make us skip them in a heartbeat. […]

As a brand today, it’s really difficult to stand out on social media because of the massive overload of content that is present on these platforms. Brands, both established as well as newcomers have to be really strategic in their approach, in order to connect with their target audience. Influencer Marketing Hub, the leading resource […]

Last month, Dubai launched the New Media Academy as part of its mission to prepare a future workforce, capable of leading the rapidly growing field of digital marketing. The academy aims to train media professionals in the public and private sector in everything related to digital, in order to nurture social media content creators. Communicate […]

Cortlan McManus, Head of Content Practice at Publicis Media. I work with great people who inspire me to be better than I would be myself. I get my hands dirty in <code> to think of internal products that allow us to make better products for our clients. We think about people – their problems – […]

Digital Advertising Specialist Chris Gregory-Pasha wonders, will travel brands be slow to adopt TikTok, or have they learned their lesson? With borders shut, planes grounded and hotels closed, travel marketeers are facing challenging times. While many hotels and airlines are trying to fill the void with bland, interchangeable videos reminding people that they will travel […]

By Mateen Agha, SEO Lead at ForwardPMX Paid search marketing enables businesses to advertise their products and services by sponsoring listings on a search engine or websites like Google. It is known as PPC (pay-per-click) because the advertiser pays every time their ad is clicked. More and more brands are beginning to recognize the importance and see […]

Mateen Agha, SEO Lead at ForwardPMX, explains what brands can do when Internet users don’t need to click on anything to find answers. It has probably happened to you. You searched for something on Google and found the answer right on top, without clicking on any link. This is a ‘zero-click search:’ a search query that […]

The need for high quality content is stronger than ever before as noise and clutter – especially on social media – increases. But even more important is for this content o be searchable and visible. Enter SEO and SEM. Although search engine optimization (SEO) and search engine marketing (SEM) have been around for a long […]

By Mateen Agha, associate director – SEO, Bruce Clay MENA Quite funny how people keep asking “When can we stop investing in SEO?” We say. “SEO is done when Google stops changing/updating its algorithm and all your competition is dead.” And that’s never going to happen. Just last year, Google updated its algorithm 2,543 times; […]

Three million marketers around the world use SEMrush as their trusted data provider and all-in-one marketing suite with built-in competitor intelligence.

The Internet’s prevalence and the smartphone’s increasing penetration is seeing users turn to their phones for the simplest of tasks. And when they do, they aren’t typing only in English. In fact, Arabic ranked as the fourth most used language online in 2017. That’s why, Red Blue Blur Ideas (RBBi), a Dubai-based independent digital marketing […]

By Hannes Ben, chief international officer at Forward3D Paid search has established itself as an essential part of any brand’s digital marketing strategy, yet it is still extremely difficult for brands to navigate. With marketers suffering from an understandable information overload, there are a number of common misconceptions about paid search that make it confusing […]

Naguib Toihiri, SEO Department lead, RBBi on the evolution of search engine to search experience optimization By the time you finish reading this sentence, Google will have processed around a quarter of a million search queries. We use search engines for everything from job searches to shopping to booking a holiday. It’s become an indispensable […]

In a mobile-first world that is increasingly using voice search, how do marketers go about optimizing content and staying ahead in the search engines questions Adrian Jennings, search performance director at Sekari With the arrival of the new Google Pixel phone, which has a built-in Google assistant, smartphone users are getting used to the idea […]

(L to R: Khaled Sharrouf and Adrian Turcsan) We were recently at SMX London, Europe’s largest search marketing conference, and were pleasantly surprised to see the transformation of search. Having attended the conference for many years now, it was interesting to witness the breakdown of barriers between search and other digital marketing practices this year. […]

  Publicis Groupe-owned ZenithOptimedia has acquired SEO (search engine optimization) agency AKM3 in Europe — a transaction that has been approved by the German Federal Cartel Office. Founded in 2011, Berlin-based AKM3 staffs more than a 100 employees, its roster of clients including Zalando, Teufel Audio, ProSiebenSat1 and Axel Springer. The agency will be aligned with […]

  It’s really fascinating how the Internet has become a major political and thought influencer in the Arab world; governments are overturned overnight on social media, revolutions are started on Facebook and people’s once live confrontations and debates have moved online. Often, smartphone users exchanging information through P2P (peer-to-peer) and group discussions on social networks […]

  It’s natural for brands to want to publish content on their own website but it is relatively more effective to spread the brand message on other websites within the same category. Established domains have a strong authority and require less time and effort on the marketer’s part to rank on the first page of […]