Search Results for : Saudis

In recent years, #SaudiNationalDay has been a key conversation topic on Twitter. In fact, the Saudi flag emoji was tweeted 27 million times globally in the past year (1 Sept 2019 – 1 Sept 2020, Twitter Internal). With more audiences turning to the platform – marking the highest ever quarterly year-over-year mDAU (monetizable daily active […]

Dubai-based data intelligence provider and social media listening platform, Crowd Analyzer releases the fourth edition of its State of Social Media report. The report targets brands and industry professionals that are eager to have meaningful engagement with audiences on social media. The annual report covers the countries of Egypt, Saudi Arabia (KSA), the UAE, and […]

 Henry Windridge, Head of Brand – MEA at Discovery and Rowan Ashraf, Snap Content Manager at UTurn, talk about creating content on Snapchat for their respective brands and share some insights into how consumers interact with content differently on the platform, during the holy month of Ramadan.  What do you like the most about Snapchat? […]

Kerning Cultures announced recently that they have  raised $460K. This news makes them  the first venture-backed podcast network in the Middle East with this capital. The seed round was led by 500 Startups, a global Venture Capital firm that has invested in companies. Podcast industry has been rising in the region and global wide. The […]

2018 was a transformative year for Saudi Arabia, socially and politically, but also for brands.   One such brand is Saudi Telecom Company (STC) that closed all 220 branches across 118 governorates in the Kingdom’s 2.1 million square kilometers of territory on December 19 without any warning or prior notice.   Instead, STC went to its clients by redirecting […]

Bridging the gap between humans and data has become a critical aspect of any business with an online and offline presence, writes Naguib Toihiri, head of marketing at RBBi With the increase in technical advancements, Artificial intelligence (AI) has been this year’s topic of interest disrupting one industry after the other. According to PWC Middle […]

Choueiri Group’s AMSI recently announced its latest appointment as media representatives for the General Entertainment Authority (GEA) of Saudi Arabia. The tie-up effectively enables the region’s advertisers and brands to benefit from GEA’s leadership in bringing the most sought-after live entertainment offerings to the Kingdom. AMSI will retain the representation rights to sell advertising space […]

The holy month of Ramadan is an introspective and spiritual time of the year, when people fast, pray, change their daily routines, catch up with their favorite TV drama series and spend more time with their near and dear ones. It’s also that time of year when television and digital screens are bombarded with commercials. […]

Expo 2020 now has 10 Official Premier Partners and two Official Partners The latest announcement has confirmed a F&B partner This is the first World Expo in the MEASA region  In the last 167 years, Expo 2020 is the first World Expo to be held in the Middle East, Africa and South Asia (MEASA) region. […]

As Twitter celebrates the 10th anniversary of the hashtag, we review the *top 5 brand-related hashtags in the Middle East – not just on Twitter, but also other social media platforms: #Mecca_Live During Snapchat’s launch in KSA, Saudis were looking to have Mecca to go live on the 27th night of Ramadan. A partnership with STC […]

J. Walter Thompson Innovation Group MEA has released its Future 100 Trends and Change to Watch in 2017 report, which highlights the top 100 consumer trends driving change across the MENA today. Gene Editing, New Mental Health, Halal Tourism and The Year of Giving, are just a few of the trends that describe a region […]

Meet the Snapchatters: Cortlan McManus, director of social, Starcom Ema Linaker, director of digital, Edelman Dabo Farah Shaer, content manager, UM Studios What is Snapchat? Snapchat is the coolest thing to happen to social in a few years – even Instagram is getting the ephemeral feeling! It’s a super interesting notion of time and documenting experience: […]

By Ahmad Abu Zannad, regional strategy director at Leo Burnett MENA and Maamoun Yafi, deputy heads of comms and PR, Al Marai Social media and new realities in Saudi’s media landscape The rise of digital media has brought major shifts in the Saudi market. Today, Saudi has become the most digitally engaged society in the […]

The Kingdom of Saudi Arabia has been referred to as the land of many things: traditions, dichotomies, misconceptions. Regionally, advertisers are constantly grappling with the challenge of reaching this particular group of consumers. As the largest and most youthful population in the GCC by far, the need to tap into its potential is growing and […]

Social TV is VivaKi’s proprietary real time solution that allows us to discover the most trending TV content and topics. The product offers in-depth analysis on top performing shows in the social space, with detailed insights for brands to utilize. Overall mentions across the top five ranking shows saw a significant spike as season finales […]

Whether in his home or his office, Elie Khouri  is known for his passion for art. He discusses one piece in particular with us – the latest addition to his collection – a huge canvas with the words “blah blah blah” in textured colors sprawled across multiple times. The piece is kind of like the […]

There was little communication around the departure of Philippe Skaff and your appointment as CEO three years ago. Why so?  It’s a mistake, because we had a lot to say in the past three years. I was focused more internally, rather than externally. I was part of the [Grey] team before I moved to Mediacom […]

  Compiling figures from IPG Mediabrands and the MAGNA Global Advertising Forecasts 2013 report, regional social video advertising platform Buzzeff recently stated that global investments into social video advertising have witnessed a growth of 37 percent in 2013, amounting to $8.26 billion. In the MENA region, it claims that social video advertising saw a 300 percent growth in 2013, when compared with the previous […]

  In May 2014, the number of active Facebook, LinkedIn and Twitter users reached nearly 81 million, 8.5 million and six million, respectively, in the Arab world, nearly doubling from the previous year, according to the Arab Social Media Report. The regional average for Facebook penetration jumped to 21.5 percent for the same period, up […]