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Search Results for : Saudi Women Driving

Industry
July 02, 2018 “It’s not a lipstick and high heels story,” says Ford on marketing to women in Saudi

When women (finally) took to the streets on June 24, the world – and automotive brands – marked a special moment in history. This moment is not only a positive step for equality in the Kingdom, but also one for the economy with it estimated to add as much as $90 billion to Saudi’s economic […]
People
July 01, 2018 7 questions with La Perle’s marketing director Dina Kfouri

1. What do you love about this industry?  In live entertainment, no two days are ever alike. Not even two hours. Being the marketing director of La Perle, I need to very quickly adapt to the everyday craziness, shift gears and get the entire team to keep up with the fast-paced environment. That unpredictability and […]
Industry
June 30, 2018 4 lessons e-commerce retailers need to learn from physical stores

By Meghna C. Hazarani, senior UX analyst, RBBi Last year I got the opportunity to work on an e-commerce site which was not only enlightening as a ‘UXer’ but also, as a user who finds an excuse to shop pretty much every day. The small details that lead to cross-selling, up-selling, and plain old selling […]
Industry
June 26, 2018 Economy or equality: the driving force behind Saudi women taking the wheel

The Kingdom of Saudi Arabia made history when it passed a Royal Decree in 2017 permitting women to drive in the Kingdom. The ban officially lifted on June 24, 2018 when women took to the streets albeit behind the wheel. This lifting of the ban means that Saudi Arabia will have 3 million female drivers […]
Industry
June 08, 2018 These clients have just re-appointed Instinctif Partners

Instinctif Partners Middle East is an international business communications consultancy, which recently launched its ‘Content & Creative’ practice following a successful year that witnessed 58 percent revenue growth in 2017. It also won 11 new clients the previous year. Now, it has been re-appointed by Middle East asset manager Emirates NBD Asset Management, the wholly […]
People
June 04, 2018 Vogue Arabia: A master class in How to Lose Your Readers in 1 Day

“The choice of a Saudi princess for Vogue Arabia‘s [June] cover is completely tone-deaf.” These are the words of Husain Abdulla, executive director of Americans for Democracy & Human Rights in Bahrain, in a recent interview with NPR.  Vogue Arabia, published by Condé Nast in partnership with Nervora in the region, has been embroiled in one […]
Culture
June 03, 2018 LOOKBACK: Vogue Arabia’s bumpy ride since its launch in 2017

Vogue Arabia launched amidst much fanfare with its digital edition in October 2016 and first print issue in March 2017. Condé Nast International tied up with Dubai-based publisher Nervora for the regional edition. Since its launch, the magazine has been embroiled in controversy every now and again. Two of its biggest controversies involve a Saudi […]
Industry
October 04, 2017 How brands are reacting to Saudi women driving

Following the Saudi Royal decree permitting women in the Kingdom to drive, automotive brands have been quick to congratulate women – at least on social media. Here are a few: Volkswagen ME   الحين دورِك تجلسين في مقعد السائق #الملك_ينتصر_لقياده_المراه pic.twitter.com/XuRuVnA5Sn — Volkswagen ME (@VWMiddleEast) September 27, 2017 Ford Middle East   Welcome to the […]
Industry
October 10, 2017 Renault’s giving away free cars: Gimmick or not?

Following the Saudi Royal decree permitting women in the Kingdom to drive, automotive brands have been quick to adjust their marketing strategies. Most jumped online to congratulate Saudi women ­– Nissan being the most prominent among them. Ford, too, was quick to put out the below tweet garnering 15,456 retweets and 34,113 likes till date […]