Following the Saudi Royal decree permitting women in the Kingdom to drive, automotive brands have been quick to congratulate women – at least on social media. Here are a few:
— Volkswagen ME (@VWMiddleEast) September 27, 2017
— Ford Middle East (@FordMiddleEast) September 27, 2017
This seems to be a copy of the Raseef22 ad (below) by J. Walter Thompson that won at the Dubai Lynx last year.
— Nissan Middle East (@NissanME) September 26, 2017
— Jaguar MENA (@JaguarMENA) September 27, 2017
— Renault Middle East (@RenaultME) October 3, 2017
Although this seems to be a gimmick given that women will get their license only by June 2018.
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