Following the Saudi Royal decree permitting women in the Kingdom to drive, automotive brands have been quick to congratulate women – at least on social media. Here are a few:
الحين دورِك تجلسين في مقعد السائق #الملك_ينتصر_لقياده_المراه pic.twitter.com/XuRuVnA5Sn
— Volkswagen ME (@VWMiddleEast) September 27, 2017
Welcome to the driver’s seat. #SaudiWomenMove #SaudiWomenCanDrive pic.twitter.com/oksRbFvLWa
— Ford Middle East (@FordMiddleEast) September 27, 2017
This seems to be a copy of the Raseef22 ad (below) by J. Walter Thompson that won at the Dubai Lynx last year.
نُبارك للمرأة السعودية السماح لها بالقيادة ?#الملك_ينتصر_لقياده_المراه pic.twitter.com/gsmQC168KO
— Nissan Middle East (@NissanME) September 26, 2017
The road is yours. #SaudiWomenCanDrive pic.twitter.com/KsW6E8Asls
— Jaguar MENA (@JaguarMENA) September 27, 2017
Mabrook women of #KSA.The first 7women to bring their Saudi license to our showrooms can drive home in a Renault Captur, absolutely free! pic.twitter.com/rdJXtmwWWw
— Renault Middle East (@RenaultME) October 3, 2017
Although this seems to be a gimmick given that women will get their license only by June 2018.