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Search Results for : Saudi Genz

Industry
July 27, 2017 Decoding the Saudi GenZ

By Amol Ghate, Managing Director, Kantar Insights – UAE The proliferation of digital media has led to massive fragmentation leaving marketers scrambling to understand which channels and creative ideas are best used to reach and engage their target audiences. Media options seem endless. To further complicate matters, these different digital choices and reactions to these choices […]

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