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How to Measure Marketing Creative Effectiveness with Artificial Intelligence (AI)
Industry
November 30, 2022
How to Measure Marketing Creative Effectiveness with Artificial Intelligence (AI)
Communicate's Salary Survey 2022 Part 2
Industry
October 11, 2022
Communicate's Salary Survey 2022 Part 2
AI and Decision-Making: Balancing Accountability and Performance
Culture
August 19, 2022
AI and Decision-Making: Balancing Accountability and Performance
How Gamified Dashboards Are Disrupting Mobile Banking
Industry
July 07, 2022
How Gamified Dashboards Are Disrupting Mobile Banking
Everything You Need to Know from Apple’s WWDC 2022 Conference
Industry
June 08, 2022
Everything You Need to Know from Apple’s WWDC 2022 Conference
MENA Effie Thought Leadership Program 2022: A Brief Recap
Industry
April 06, 2022
MENA Effie Thought Leadership Program 2022: A Brief Recap
3 YouTube Content Trends to Supercharge Your Ramadan Ads
Industry
March 04, 2022
3 YouTube Content Trends to Supercharge Your Ramadan Ads
The New and Improved CRM
Industry
March 03, 2022
The New and Improved CRM
On the Third-Generation Internet...
Industry
February 24, 2022
On the Third-Generation Internet...
Bayt.com survey: Over 9 in 10 MENA Professionals Insist their Job Requires Innovation and Creativity
Culture
November 15, 2021
Bayt.com survey: Over 9 in 10 MENA Professionals Insist their Job Requires Innovation and Creativity
Wunderman Thompson Launches ‘Into the Metaverse’
Industry
September 22, 2021
Wunderman Thompson Launches ‘Into the Metaverse’
Meet 30 Under 30 Nominee - Timur Akhmerov
People
August 18, 2021
Meet 30 Under 30 Nominee - Timur Akhmerov
Meet 30 Under 30 Nominee - Sarah Abdelrahman
People
August 08, 2021
Meet 30 Under 30 Nominee - Sarah Abdelrahman
The Power of Digital Data: The Secret To Better Understanding People And Futureproofing Your Business
People
May 09, 2021
The Power of Digital Data: The Secret To Better Understanding People And Futureproofing Your Business
Publicis ME' Elias Karam:
MENA Effie Works
MENA Effie Thought-Leadership Program
May 04, 2021
Publicis ME' Elias Karam: "Sometimes, Simple Executions That Are Founded on Real Insights Can Make All the Difference"
The Value of Chatbots In Delivering a Great Customer Experience
Industry
February 23, 2021
The Value of Chatbots In Delivering a Great Customer Experience
What Does the Future of Work Look like?
Industry
January 10, 2021
What Does the Future of Work Look like?
Bayer's Sami Joost:
People
December 23, 2020
Bayer's Sami Joost: "Our Communications Strategy Builds Upon Three Key Priorities"
Three Factors that Transformed Consumer Behavior in 2020
Industry
November 16, 2020
Three Factors that Transformed Consumer Behavior in 2020
How Brands Are Using the Kaizen Philosophy to Increase Productivity Culture
October 22, 2020 How Brands Are Using the Kaizen Philosophy to Increase Productivity

Kaizen is less of a productivity system and more of a philosophy. Earlier this year, when employees were forced to work from home due to the impacts of the ongoing Covid-19 pandemic, there were many outcries of employees struggling with the stress of the pandemic and finding a distinction between work life and home life. […]
Research Reveals Cyber Security Issues Industry
July 25, 2019 Research Reveals Cyber Security Issues

According to a cyber security research conducted by both VMware and Forbes Insights, only 25 percent of the business leaders across Europe, Middle East and Africa are confident in their current cyber security. “The current security practices are not 100 percent fit in the digital era,” said Rasheed Al-Omari, Principal Business Solutions Strategists SEMEA at […]