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Search Results for : Red Crescent

Culture
September 02, 2020 Je Suis Beyrouth – I am Beirut – انا بیروت

Designed and created by UAE-based, Beirut-born Indian Mohana Rao to stand in solidarity with the people of Beirut, the concept and artistry of the ‘Je Suis Beyrouth’ motto reflect the majestic Lebanese evergreen cedar tree topped by an endlessly burning guiding, luminous flame. Together with the UAE’s Red Crescent and in collaboration with the Lebanese […]

Industry
June 07, 2020 How TikTok Engaged Users to Celebrate Ramadan’s Values

Rami Zeidan, Head of Video and Creative at TikTok, explains how the platform’s creative community united to come up with virtual Ramadan traditions during Covid-19. The holy month of Ramadan has always been a time of togetherness marked by reflection, gratitude, charity. This year, with social distancing measures in place, universally-enjoyed Ramadan traditions were, in […]

Industry
April 22, 2020 Creativity in Less than 60 Seconds

Rami Zeidan, Head of Video and Creative at TikTok, explains how the platform has grown well beyond lip-sync and funny videos. What is TikTok today? TikTok is a short-form video platform for people who want to showcase their creative expression. [Initially,] creators wanted to react to certain songs or movie clips; that got us into […]

Industry
September 22, 2019 TikTok And IFRC #ForClimate

TikTok, has partnered with the International Federation of Red Cross and Red Crescent Societies (IFRC), the world’s largest humanitarian network, to launch the #ForClimate campaign. The campaign has been  running from  September 16th to 30th, in which TikTok users can raise awareness of climate change by using three specially designed stickers depicting extreme weather conditions: […]

Industry
June 02, 2019 Responsible Advertising To The Rescue?

By Sharvari Alape People experience ads everywhere. From sponsored ads on social media,  the in-between ads on TV to the enormous billboards on the streets. However, that does not mean they resonate with the advertisement on a level to spark an action. Comparatively, very few campaigns over the last years have tackled specific social  issues […]

Industry
June 19, 2018 EXCLUSIVE RAMADAN INSIGHTS PART 3: Was your campaign a HIT or a MISS?

The holy month of Ramadan is an introspective and spiritual time of the year, when people fast, pray, change their daily routines, catch up with their favorite TV drama series and spend more time with their near and dear ones. It’s also that time of year when television and digital screens are bombarded with commercials. […]

Industry
May 21, 2018 EXCLUSIVE RAMADAN INSIGHTS PART 1: What’s missing in your FMCG strategy?

This report addresses the important trends that impact the FMCG sector during the holy month of Ramadan in the MENA region, what marketing strategies FMCG brands adopt to connect with consumers, how FMCG brands measure the success of Ramadan-centric campaigns and, last but not the least, how FMCG marketers and advertisers need to catch up […]

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