Insights
Industry
People
Culture
Brand Studio
Facebook Hub
Choueiri Group Deep Dives
OMD Corner
LEAD with ABG
Insights
Brand Studio
Facebook Hub
Choueiri Group Deep Dives
OMD Corner
LEAD with ABG
ABOUT US
CONTACT US
ADVERTISE WITH US

Search Results for : Rebranding

man
People
December 09, 2020
Twitter Announces #BestofTweets 2020 in MENA
man
People
December 02, 2020
How Google's Rebranding of G-Suite to Workplace Signals the Drive Towards Further Collaboration
Industry
June 11, 2020 Introducing LiveBosses

According to a recent study by TBWA\RAAD, 76% of CEOs in the region have taken to social media, to communicate and reassure their employees and stakeholders during the current crisis. But despite the surge in activity, the average business leader posts less than twice per month on social media. This poor frequency in communication will not […]

Culture
July 12, 2019 Rebranding For Millennials

By Sharvari Alape Orikami Lab, a Dubai-based design innovation hub, has transformed “Spectrum Watches” to meet the present demands of the digital world. The two companies have collaborated together to deliver what is viewed as a “scalable and livable design system and narrative for the brand.” While  the brand enjoys immense success in the offline […]

Industry
June 06, 2019 Behind the Rebranding: C2 Comms

By Afreen Khan C2 Comms describes themselves as not just “any” advertising and branding consultancy agency, but importantly seekers of change and creating new perceptions.  The company that has lately announced a rebranding for itself, talks to Communicate about “reengineering of the way we approach the business of communication.” C2 Comms Managing director Roy Aftimos […]

Industry
October 14, 2018 How MMPWW went from MENA Market Place to MMP World Wide

MENA Market Place (MMP) describes itself as a “premium programmatic advertising marketplace enabling leading publishers and premium brands to better monetize their digital advertising inventory.” Sound familiar? That’s because the company first launched in 2014. A lot has changed since then. Nader Bitar, director, has replaced Vincent Pellilo, the ex-managing director, bringing with him a […]

Industry
August 04, 2018 7 tweets about the Burberry logo change that made us LOL

On August 3, Burberry unveiled its new logo marking the first change in 20 years. And people are not loving it. Here are a few tweets that made us LOL. 1. This company that was both truthful and funny I love the way Peter Saville purged the Burberry mark of everything superfluous, like personality, style, […]

Industry
July 02, 2018 “It’s not a lipstick and high heels story,” says Ford on marketing to women in Saudi

When women (finally) took to the streets on June 24, the world – and automotive brands – marked a special moment in history. This moment is not only a positive step for equality in the Kingdom, but also one for the economy with it estimated to add as much as $90 billion to Saudi’s economic […]

Industry
June 27, 2018 18 things you NEED to know about Google’s ad biz changes after 18 years

  Google is rebranding its ad business after 18 years. The changes are rolling out in July 2018. Google Ad Words is becoming Google Ads, which will represent the full range of advertising capabilities offered by Google. Google Ads will have a new campaign type for small businesses. DoubleClick and Google Analytics will no longer […]

Culture
June 20, 2018 9 things you should know about the AT&T-Time Warner deal

1. Wait, so what just happened? US District Judge Richard Leon that an AT&T-Time Warner deal can proceed. Essential background: In October 2016, A&T announced that it had agreed to buy Time Warner for $85 billion. But then Trump got elected. Trump made it clear, even before his presidency began, that he’s no fan of […]

Industry
June 14, 2018 What’s driving the Ogilvy rebrand after 70 years?

Previously known as Ogilvy&Mather, Ogilvy has restructured its operations under a new brand identity. Founded as Hewitt, Ogilvy, Benson & Mather in New York City in 1948 by the late David Ogilvy, the company grew into a global network that incorporates several brands such as Ogilvy Public Relations, and Ogilvy & Mather advertising agency.  John Seifer, […]

Industry
May 31, 2018 “Your work speaks for you more than your gender”

7 questions with  J. Walter Thompson Beirut’s creative director, Paola Mounla 1. What are the challenges you have faced on account of being a woman? To be frank, throughout my career, I have never faced challenges based on my gender. However, the industry as a whole still objectifies women – not in the workplace but in […]

Industry
April 27, 2018 Saudi invests $879.8m in media & culture. So what can we expect next?

The media sector in Saudi Arabia, much like the country itself, is undergoing massive changes. In April 2017, new ministers for Culture and Information and Communications and IT were appointed with the responsibility of reshaping the media landscape of the Kingdom. Later in the year, MBC’s hard-hitting host of Al Thamina (Eight o’clock), Dawood Shirian, […]

Industry
February 13, 2018 Dubai Police launches new brand identity with Zia Creative

Dubai Police is launching a revamped brand identity based on the key values of innovation, security, and connection H.H. Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, gave the go-ahead for the new brand identity of Dubai Police due to the need to continue to […]

Industry
July 09, 2017 Mediavest | Spark rebrands as Spark Foundry globally

Mediavest | Spark, a full-service media agency under Publicis Media, announced today that it is rebranding as Spark Foundry. This move underscores the company’s ongoing commitment to evolution and reflects the agency’s offerings that extend beyond the parameters of media and investment to include analytics, technology and innovation, insights, content, commerce and more.e The Spark […]

Industry
June 14, 2017 MENA Commerce rebrands to Cognitev

Cognitev, formerly known as MENA Commerce, underwent a comprehensive rebranding effort in May. As a technology company that now concentrates more on marketing from a semantic point of view, the rebranding consists of four key upgrades: A revamped approach Advanced technology utilizing artificial intelligence New website New name “The digital marketing industry landscape requires a […]

Culture
February 10, 2017 An ad man’s journey to Chicago and back

By Ayman Jaber, digital strategy professional For those who have spent their entire careers in the Middle East, the advertising landscape is a repetitive one. The typical ad exec’s lifecycle consists of an array of two-year-long positions, moving from agency to agency, culminating in either switching over to the marketing side or creating a new […]

Industry
May 02, 2016 NDigitec revamps brand identity to “A Promise is a Promise”

UAE-based creative production company, NDigitec, has revamped its brand identity in line with its future growth vision for the year 2020 in sync with Dubai’s Vision 2020, taking the industry to unprecedented levels of excellence. The newly revealed brand identity comes with a promise to be the enabler of inspiration for customers, and a commitment […]

Industry
October 20, 2015 Memory lane

The Google logo as we knew it came into existence 16 years ago, when Google’s founders, Larry Page and Sergey Brin, were just PhD students at Stanford University – albeit students with a small company and a big vision. Ruth Kedar, principal at Kedar Designs and the designer of the old Google logo, was a […]

Industry
October 04, 2015 The urban rebranding of Palestine

Changes in the market – demand shifts or internal corporate transformations such as the introduction of new products and services – often lead to a revamp of the corporate image. The process of shedding the old image and emphasizing the new one is not easy. Stakeholders must know what they’re trying to accomplish and identify […]

Industry
March 01, 2019 Marriott rebrands rewards program introducing ‘Bonvoy’

Marriott International is launching a global marketing campaign introducing Marriott Bonvoy, the new name that replaces Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG). The campaign celebrates Marriott Bonvoy as a travel program with the tag line “Rewards Reimagined” through its 30 hotel brands. “Marriott Bonvoy expresses the joy of ‘good travel’ made […]

Industry
January 31, 2017 Meraas unveils new identity

Meraas has revealed a new brand system that aims to reflect a modern look while linking its diverse portfolio across real estate, healthcare, F&B, retail, hospitality and entertainment. It’s also reflective of the company’s drive to play an active role in achieving the Dubai Plan 2021, which aims to enhance the emirate’s reputation as a […]

Industry
October 04, 2015 Home improvement

Global media agency Starcom Mediavest Group (SMG) just announced a corporate rebranding initiative. Alex Saber, chairman of Starcom Mediavest Group MENA and VivaKi MENA, explains the reasons behind the company’s latest global refurbishment and the effect it will have on its MENA operations. Velocity marketing was a core reason behind the makeover, as Saber explains: “We […]

Industry
September 13, 2015 From the top

In November 2014, Abu Dhabi Media (ADM) took on a multi-channel overhaul, which has just concluded with its last channel, Abu Dhabi Sports, re-launched in early August. At the start of it all, ADM’s rebranding task was allocated to Les Folies, a multi-disciplinary integrated design house based out of Dubai. The same company was also responsible […]

Industry
August 10, 2015 Clique rolls out new brand identity

Clique Communications Group, now Clique, has recently announced its new brand  identity and new integral members. “We wanted to create an identity that truly represented who we are,” says Ashwin Salian, Clique’s managing partner & co-founder, in a press statement. “After six years in the region, we have changed and grown a lot. The rebranding process was […]

Industry
March 29, 2015 Fitness First has new brand identity and philosophy

Fitness First unveils new fitness philosophy based on the principles of behavioral psychology, an industry first, to encourage its members to go further in adopting a healthier and fitter lifestyle. The brands’ new philosophy focuses on motivating members to go further in life with the right balance of training, healthy eating and motivation. George Flooks, chief […]

Industry
February 08, 2015 GEMS Education unveils new brand identity

GEMS Education, one of the leading providers of K-12education, has introduced a new global brand identity, which better reflects the company’s vision, mission and values. The above design will replace the well-known diamond logo. However, the sentiment behind the name GEMS remains; “all children are precious and we will strive to meet the aspiration of […]

Industry
January 18, 2015 Just Falafel rebrands as JF Street Food

Just Falafel, the Middle East’s home grown fast-casual restaurant brand, has rebranded itself as JF Street Food, to reinforce its philosophy of serving the world’s oldest recorded street food. To further drive the rebranding, the company has collaborated with global fashion personality Asil Attar and her company Lead Associates. The collaboration will see Attar and […]

Industry
October 22, 2014 Zomato’s rebranding receives mixed reactions

Zomato, an app that’s like Google for eateries, has launched its revamped logo. Founder and CEO, Deepinder Goyal says in his blog post that Zomato was “built for the love of food” and with this rebranding, the brand aims to put the heart at the center of it all. Goyal adds that the “logo transcends […]

Industry
July 03, 2014 Performance PR rebrands as Performance Communications

  Dubai and London-based sports and automotive PR company, Performance PR, has rebranded as Performance Communications. Founded in London in 2002, and launched in Dubai in 2010, Performance Communications offers PR, digital media relations, event organization, video services and brand partnership services, among others. The company has recently extended its reach across Europe through a network […]

Subscribe to

our newsletter.

This site uses cookies: Find out more.

Logo
  • Insights
  • Industry
  • People
  • Culture
  • Brand Studio
  • Facebook Hub
  • Choueiri Group Deep Dives
  • OMD Corner
  • LEAD with ABG
  • About Us
  • Contact Us
  • Advertise With Us
  • Privacy Policy
  • Disclaimer
NEWSLETTER

Get a monthly round-up of Communicate's best insights

© 2020 communicateonline.me
About Us
Contact Us
Advertise With Us
Privacy Policy
Disclaimer
icon
icon
icon
icon
icon
© 2020 communicateonline.me