Insights
Industry
People
Culture
Brand Studio
Facebook Hub
Choueiri Group Deep Dives
OMD Corner
LEAD with ABG
Insights
Brand Studio
Facebook Hub
Choueiri Group Deep Dives
OMD Corner
LEAD with ABG
ABOUT US
CONTACT US
ADVERTISE WITH US
Insights Industry
Back
Zomato’s rebranding receives mixed reactions
By Arjun RKWed, Oct 22 2014

Contact
zomatos-rebranding-receives-mixed-reactions

Zomato, an app that’s like Google for eateries, has launched its revamped logo. Founder and CEO, Deepinder Goyal says in his blog post that Zomato was “built for the love of food” and with this rebranding, the brand aims to put the heart at the center of it all. Goyal adds that the “logo transcends languages and cultures” and captures the “story of people and food”.

Now, for a logo that claims to transcend languages and cultures, it seems to have created some confusion in the very market where it originally launched, India.

Zomato’s new logo looks like the outcome of a breakup.

— scaryhairyman (@scaryhairyman) October 21, 2014

 

@Zomato ‘s new logo is either A fork stabbed heart or heart showing it’s middle finger! #Really #branding

— Hiran Venugopalan (@hfactor) October 21, 2014

 

Some have accused it of bearing similarities to other logos:

Zomato new logo inspiration… Maybe

— Mr. Shri (@MrShri) October 22, 2014

Clearly @Zomato ripped of @FoodeesIndia‘s logo.

— Michelle (@LilMissIssues) October 21, 2014

Here’s the Foodees India logo – an all day delivery restaurant and catering service in India:

foodes india

It’s not all bad though:

While @Zomato‘s new logo is cute, it does look a bit like someone stabbed a heart with a fork.

— Naggy Moodles (@mooodles) October 21, 2014

A fork piercing a heart? Love Zomato too much to care. RT @Zomato: Meet our new logo http://t.co/aW1EA43lIF #ZomatoHeart

— Aradhita Basu (@arajourney) October 21, 2014

I love the @Zomato logo but I think the explanation behind it is faf. It’s more of ‘Eat your heart out’ than what they’re claiming.

— Foram Divrania (@cluelessforam) October 21, 2014

And then there were some:

The New @Zomato Logo looks perfect 🙂

— PrithviRaj (@Prithvirules) October 21, 2014

Love the new Zomato logo.

— Harpreet Singh (@Harry_Jerry) October 21, 2014

RELATED TOPICS
Market Reaction Marketing Rebranding Twitter Reaction Zomato New Logo Zomato Rebranding
MORE IN Industry
Industry
November 01, 2020 How to Build a Winning Gen Z Strategy on Mobile

App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]

Industry
October 28, 2020 Micro-Influencers Are Still an Important Channel in the Marketing Funnel

Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]

Industry
October 28, 2020 Global Media Insight Report Provides Concise Picture of Media Trends in UAE & KSA

Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]

Industry
October 27, 2020 Socialbaker’s New Report Highlights Slow Return to Normalcy in Digital Space

Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]

Subscribe to

our newsletter.

This site uses cookies: Find out more.

Logo
  • Insights
  • Industry
  • People
  • Culture
  • Brand Studio
  • Facebook Hub
  • Choueiri Group Deep Dives
  • OMD Corner
  • LEAD with ABG
  • About Us
  • Contact Us
  • Advertise With Us
  • Privacy Policy
  • Disclaimer
NEWSLETTER

Get a monthly round-up of Communicate's best insights

© 2020 communicateonline.me
About Us
Contact Us
Advertise With Us
Privacy Policy
Disclaimer
icon
icon
icon
icon
icon
© 2020 communicateonline.me