Search Results for : Raja Trad

Publicis Groupe MENA announced in a press statement the resignation of Alex Saber, Chairman of Publicis Media MENA. The company said in a statement that Alex will leave office end of May. “Alex has played a critical role in the development, growth and success of Publicis Media in the region. He is leaving to start […]

McDonald’s has selected Publicis Groupe to handle its consolidated business portfolio in the GCC region. Publicis Groupe had designed a new operating model to further strengthen its collaboration with the fast food giant that put its entire business portfolio up for the pitch. The network brought together agencies and services from Publicis Communications, Publicis Media […]

Publicis Communications MEA has joined forces with Google to enhance its digital-first approach across the roster of creative agencies, Leo Burnett, Publicis, Saatchi & Saatchi and Arc. The partnership aims to help Publicis Communications MEA creative agencies “adopt, develop, and apply a digital-first approach and power integrated thinking, resulting in effective, engaging, industry-defining, award-winning campaigns that dwell […]

(L to R: Kareem Monem, managing director of SapientRazorfish; Nigel Vaz, CEO, EMEA & APAC of Publicis.Sapient; Raja Trad, CEO of Publicis Communications)  Publicis Groupe’s restructure last year saw the group being restructured into Publicis Communications and Publicis Media. In addition to the four communications agencies, Publicis Communications also houses Publicis.Sapient, which consists of three […]

Effective July 1, Leo Burnett MEA’s experiential and shopper marketing division ARC will function as an independent agency, serving all Publicis Communications agencies in the region. The move follows the global restructure of Publicis Groupe, which Raja Trad spoke about earlier this year. Raja Sowan, currently regional director of retail engagement practice at ARC, will […]

Following the global reorganization of Publicis Groupe into four ‘solution hubs’ – Publicis.Communications, Publicis Media, Publicis Sapient and Publicis Healthcare – the chief executive officer of Leo Burnett, Raja Trad, has stepped up to head the MENA operations of Publicis Communications. The three brand agencies under Trad’s leadership are Leo Burnett, Publicis Middle East and […]

Raja Trad, CEO, Leo Burnett MENA, on what’s the best and worst thing that can happen in 2016, and his mantra to make it through the year. What’s the best thing that can happen in 2016? It would take a fortune-teller to predict what’s going to happen in 2016. The best thing that could happen […]

From left to right: Yousef Tuqan, Ema Linaker, Raja Trad In a press statement today, Leo Burnett/Publicis Group MENA announced the regional launch of global award-winning agency Holler. As part of its scope of business, Holler will orchestrate end-to-end digital strategies – encompassing social and mobile. Based in Dubai, the agency will offer its services to […]