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Search Results for : Pulse

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People
December 09, 2020
Twitter Announces #BestofTweets 2020 in MENA
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Industry
December 09, 2020
Highlights from Twitter's #ThisHappened2020 Event
man
Facebook Hub
Masterminds
November 26, 2020
How L’Oreal Leveraged Branded Content Ads in a First Quadripartite Collaboration in KSA
People
October 14, 2020 5 Strategies to Adapt to Today’s New Reality

Zeina Estwany Barakat, CCO ME & Partner at Product of the Year, on how innovation can be sparked by chaos. Businesses simply cannot operate as they used to. What made an organization successful in the past will no longer be possible after the Covid-19 crisis. Considering where we stand today, a quote by Albert Einstein […]

Industry
October 06, 2020 Findings from the 12th Arab Youth Survey

Launched in 2008, the Annual ASDA’A BCW Arab Youth Survey is the largest survey of its kind of the Middle East and North Africa region, covering its largest demographic – the youth. The findings of the survey provide governments, the private sector, civil society and academia with insights into the hopes, concerns and aspirations of […]

Industry
May 28, 2020 Navigating Turbulent Times

Since the start of the Covid-19 crisis, TBWA\RAAD has been actively sharing insights, data, and tips to better address today’s and tomorrow’s new normal. Remie Abdo, Head of Strategy (left), and Jennifer Fischer, Chief Innovation Officer (right), explain how this strategy was developed and what it means to achieve. TBWA\RAAD is the Disruption agency. How […]

Industry
March 29, 2020 Social Pulse during Social Distancing, an Evolving Conversation

Hanin Hamade, Manager, Data Sciences Practice – Publicis Media, explains why and how brands should keep an eye on the booming social media chatter around the pandemic. It is no secret that 2020 has been off to a rocky start. Conversations around covid-19 have no border and are not siloed to specific audiences; we see […]

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Choueiri Group Deep Dives
Data & Measurement
November 21, 2019
Doing Data & Analytics Right
Industry
November 04, 2019 How Digital is Transforming the Tourism Industry

By Elías Jabbe The ongoing impact of digital on the tourism industry in the Middle East, Africa and South Asia emerged as a popular topic of discussion at the annual MEASA Aviation Show in Dubai on October 14. The event, which has been organized for several years by Terrapinn Middle East, featured tracks such as […]

Culture
October 07, 2019 Where Fans Rule Supreme

Ken Shapiro, chief revenue officer at online entertainment platform Fandom, explains why fans are passionate, creative and too valuable a resource to ignore. How did Fandom come about? Fandom started in 2006 as a company called Wikia, an offshoot of Wikipedia. Wikipedia is, essentially, one page of information on a particular topic with just text. Wikipedia’s founder, Jimmy Wales, saw […]

Industry
September 16, 2019 CINE-JAM Reconnecting You To Your G.I.A

By Muriel Aboulrouss Everything I create or teach is based on my  personal experiences and my journey of self discovery. I do not pretend to set new definitions or rules as I do not believe in either. I am guided by pure intuitive impulse.  I believe that the road to move people is to provoke […]

Industry
September 08, 2019 Hotter Is Cooler!

Earlier this summer, Burger King Kuwait introduced a concept “Hotter is Cooler,” which aimed to interact with the temperatures in the country.  This is not the first campaign in which the company works on interacting more with the community it lives with. Burger King and agency Memac Ogilvy has been working together to deal with […]

Industry
May 12, 2019 The Closed Nature Of The Open Web

By Justin Choi The world wide web celebrated its 30th birthday this past spring. That’s three decades’ worth of growth and evolution for an experiment whose entire purpose was to encourage freedom and decentralization of information and communication. Unfortunately, this open, free global information network has never worn heavier shackles than it does today. Today’s web […]

Industry
April 20, 2019 Here’s The Solution To Bad TV ADs

By Eric Kallman I think it was Jeff Goodby who used to write about asking his cab drivers what commercials they liked. It was a good way of taking the pulse of the people for someone living in the middle of adland. So, recently I decided to do the same with my Uber drivers. “What […]

Industry
May 01, 2018 Which is Horizon FCB’s 2nd win in one month?

Horizon Group’s creative arm has been on the down-low recently. The agency won two big accounts last year, Al Hamra Group and Danone Nutricia. The agency also appointed a new deputy GM earlier this year following the appointment of an ECD in December 2017. However, this month, Horizon FCB is on a roll. It was appointed as Agency of Record and Creative Partner […]

Industry
April 30, 2018 Which are the 4 key factors of a successful influencer marketing strategy?

By Dalia Halabi, manager – brand entertainment, OMD While the social platform play may be new, influencer advertising certainly isn’t. Though the faces have changed and the vehicles have evolved, the psychology of influence remains the same. The success of an influencer campaign rests on the incorporation of the principles of reputation and persuasion to […]

Industry
December 14, 2017 The citizen entrepreneur: a new face of the world economy

By Dr. Nicolas Narcisse, co-president of Thinkers & Doers Setting businesses in motion In today’s world, very few haven’t noticed that businesses in all fields are now facing a new challenge – the meaning challenge. Companies are indeed heckled by a widespread mistrust in the capitalist system, in consumption, globalization, marketing, media, etc. They find themselves […]

Industry
June 15, 2017 Publicis Communications MEA kick-starts strategic partnership between Google

Publicis Communications MEA has joined forces with Google to enhance its digital-first approach across the roster of creative agencies, Leo Burnett, Publicis, Saatchi & Saatchi and Arc. The partnership aims to help Publicis Communications MEA creative agencies “adopt, develop, and apply a digital-first approach and power integrated thinking, resulting in effective, engaging, industry-defining, award-winning campaigns that dwell […]

Industry
March 27, 2017 The customer isn’t always right

Fahd Osman, marketplace leader, IBM Middle East, on old sayings and new ways I’ve always found it funny just how many old-fashioned sayings conflict with one another. “Look before you leap” but “he who hesitates is lost”; “better safe than sorry”, yet “nothing ventured, nothing gained”… And my favorite: “Do unto others as you would […]

Industry
September 18, 2016 The pulse of impulsive buying

“SHOPPERS WANTED!” Have you ever come across a hoarding or an advertisement like this? Well, this is the underlying message behind every brand’s marketing campaign. There’s nothing wrong about it; every brand is determined to get that one customer, but doesn’t want to be perceived as needy. So what connects a brand with its target […]

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