Search Results for : Production Houses

As the demand for Arabic content is on the rise, Communicate looks at understanding how this content is created and catered to the diverse community of Arabic speakers today. Karim Daoud, CEO of Webedia Arabia, one of the largest digital Arab networks which curate content under the various pillars of; fashion and beauty, pop culture, food, parenting, and gaming/e-sports, […]

By Nicola Mendelsohn The Cannes Lions Festival has never been more important. This gathering of the great and the good from the creative industries on the sun-drenched Croisette, has always been an opportunity to celebrate outstanding work from the past year and look forward to the emerging themes in advertising. I’m sure this will always be true […]

Ishani Pawar is the managing director of Magnet, a production company that facilitates and produces visual content for corporate clients and advertising agencies. Her work includes “Magnificent Mornings” for Philadelphia: Breakfast Pizza and “TummyFish”. 1. What are the challenges facing production houses? Finding a wide selection of acting talent. Time constraints: It is important for clients […]

Ali Azarmi started his career in Advertising in 1987 in Publcis Graphics London Office and came to Dubai in 1993. He was the executive creative director at BBDO until he left in 2004 to work as an advertising consultant. In 2008, he established the Middle East branches of Joy Films UK (Joy@RSA) with his partner […]

By Waseem Yakdi, CEO, Zia Creative Visuals are worth a thousand words, and marketers are losing no time in realizing this. Show, don’t tell. The advertising world is taking a colossal leap in altering the cliché methods of brand promotion. Not very long ago was written content considered as one of the most robust formulae […]

  The production house was, once, a very defined roof under which a very defined set of people lived. They all knew their roles and their job was clear: to produce. As the old adage goes: times change. Digitization has forced the production industry to evolve and function in a much more collaborative way because […]

To win over new business today, production houses have no choice but to lower their quality. Any company lives or dies on its ability to bring in new business. Even though it’s important to have loyal, long-serving clients, getting a good pipeline of new deals is the only way to grow and, eventually, stay alive; […]

Much Media Network connects regional production projects to Cité Numérique A new player is joining the ever-changing Lebanese production scene, with big means and even bigger ambitions. Launched last September, Much Media Network is the Lebanon-based exclusive representative of French production powerhouse Cité Numérique, one of the biggest studios in Europe. Much’s work will include […]

  The switchover from traditional TV to online video consumption has been creeping up on the industry for some time now, with online advertising pundits referring to 2013 as “the year of video”. As a result, the demands of brands and agencies toward production houses across the Middle East are also evolving. On one hand, traditional TV advertising is what is known […]