Search Results for : Pressing

Communicate sits with David Fregonas, Accenture Interactive lead, Middle East to learn more about the company’s latest brand move and their recent shift in operations to the cloud. What is the strategy behind this new initiative? We’re following the same advice we give our clients in this time of relentless change: act with great agility and […]

Market research firm Ipsos has released a new report that explores how attitudes towards travel have evolved during the last few months in the Kingdom of Saudi Arabia. Here are the key findings – The desire to travel has been steadily increasing People are increasingly expressing their desire to travel again, with many reminiscing about […]

Hani Weiss, CEO, Majid Al Futtaim – Retail, explains how to address crises and manage them efficiently from a communication perspective. Covid-19 has tested our communication skills in a way many leaders have not yet faced in their career. The unprecedented nature of the current crisis has required effective leadership and strong communication skills from […]

As the region – and the world – entered an unprecedented time of confinement and isolation in March, leading Dubai-based bank Emirates NBD launched a series of initiatives to support people and businesses, helping them alleviate the financial pressure they are under and use contactless banking while staying safely at home. In parallel, Emirates NBD […]

Dimitris Tsouroplis, Director of Human Resources at Crescent Enterprises, on how human capital development is a priority in the face of a Fifth Industrial Revolution. Industrial development is taking place at an exponential rate, and human capital development is hot on its heels every step of the way. So, what do we do while we […]

 Melissa Moubarak, strategy & data director at UM MENA, describes her experience as a first-time Effies MENA judge. As a first time judge at the MENA Effie Awards this year, it was with anticipation and a little trepidation that I reported to the judging room. Hoping to play it cool when in fact I didn’t […]

By Elias Jabbe The Middle East Public Relations Association will host its inaugural Leadership Majlis in Saudi Arabia on October 21 at the Hyatt Regency Riyadh Olaya after several editions in Abu Dhabi. According to a press release distributed by MEPRA Executive Director Sabrina De Palma, the UAE-based nonprofit is dedicating the KSA MEPRA Leadership […]

By Garett Sloane Google is experimenting with contextual ads at “much lower costs” when it comes to marketing its own products—even as it leads the way as one of the most vocal proponents of the power of personal data for targeting ads online. Marvin Chow, Google’s VP of marketing, peeled back the curtain on the […]

By Maximilian Gower  On MENA level, Spotify have shared “Culture Next” which was a study with lifestyle bloggers from around the region to understand their insights. The study looks at Gen Z and Millennials. It was in partnership with research agency Culture Co-Op. The report outlined five trends including but not limited trends such as band […]

An analysis of the languages used through social media shows that Arabic is a dominant language within Saudi Arabia, Egypt and the UAE. Findings of the research reveals that 90 per cent of the posts, across the studied industries, were in Arabic, compared to only 10 per cent in English. However, the majority of the users […]

By Bianca Best The future is being incubated at our schools, but in the wrong way. Just ask education guru Ken Robinson, who delivered the stimulating Ted Talk about how schools are killing creativity. He spoke about an antiquated ethos that enforces learning by rote, an approach that yields little value later ‘out in the […]

The key to effective brand management is creating a positive and memorable brand experience for customers. A brand experience is an ecosystem that exists around a brand or product, manifested in the sensations, feelings, cognitions, and behavioral responses evoked by a brand. The Brandberries interviewed Daniele Calderoni, regional brand and portfolio director of MARS, to get his take on […]

Brands of today need to group their efforts on delivering the best ‘return on creativity’ to fuel their performance. It’s impossible for a brand to rise above the noise without creative strategies to help them shine. The current renaissance of technology has created huge challenges for brands, but they have also created a playground for creativity. […]

By Waseem Yakdi, CEO, Zia Creative Network Once considered to be incomparable, the relation between creativity and return on marketing investment delivering effective and staggering profitability has now become a new normal in the current advertising scenario. Now, in agencies, planning departments work much more closely with creative departments. Amid economic uncertainty, there is greater […]

Mark Zuckerberg faced House lawmakers for the second day in a testimony that lasted, touching on everything from how President Trump’s supporters are treated on Facebook to the way the company gathers data on people who don’t even use its service. Zuckerberg was on Capitol Hill for the second consecutive day to answer questions from […]

When Domino’s went looking for a new Hispanic agency, its executives demanded certain agency employees be present at pitch meetings – and not just the top dogs. “We said multiple times, ‘I don’t care how junior they are. If they’re working on my business, I want to meet them,’” says Karen Kaiser, vice-president of national […]

In September, Twitter launched a test that expanded the 140-character limit to 280 characters. The test was met with mixed reactions – mostly negative, with many users expressing the need for an ‘edit’ option instead. Twitter has now gone ahead and made it official. The company says that while in the first few days of […]