Search Results for : Oscars

Marriott International is launching a global marketing campaign introducing Marriott Bonvoy, the new name that replaces Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG). The campaign celebrates Marriott Bonvoy as a travel program with the tag line “Rewards Reimagined” through its 30 hotel brands. “Marriott Bonvoy expresses the joy of ‘good travel’ made […]

With the emergence of subscription video-on-demand services (SVODs) such as Netflix and Amazon Prime, the media has been quick to foretell the demise of TV. But, is there any truth to those words? TV has remained a powerhouse and mainstay in modern life ever since its introduction in the 20th century. Many historical moments broke […]

By Ross Bethell, director of strategy, CBPR Ever since the 26th February Oscars gaffe – the biggest fiasco in the Academy Awards’ 89-year history – the Internet has been buzzing. At this year’s ceremony, Faye Dunaway and Warren Beatty mistakenly announced La La Land as the winner of the Best Picture Award, and chaos ensued. […]

On its 10th birthday, Twitter is paying homage to the people and brands who have experimented, innovated and grown with the platform, transforming the role of the platform and of advertising itself in the process. Twitter is celebrating by listing the 10 factors that make the platform unique for brands and highlighting those brands that […]

“To be or not to be,” deliberated Prince Hamlet in Shakespeare’s famous play. While the reference might be too dated for today’s digital age to pay heed to, it is something worth considering when brands decide to be “viral”, or, at least, create viral content. Fortunately – or unfortunately – they can spare themselves the […]

Today, Google announced its annual 14th Annual Year in Search, a look at 2014 through the collective eyes of the world on the web, offering a perspective on the year’s major events and hottest trends based on searches conducted in the UAE. This year’s trending searches show growing interest in people, movies, games, sports and events. […]

To mark the end of 2014, Twitter has delved into its data to create its annual Year on Twitter roundup. Due to its real time nature, whatever is happening in the world happens on Twitter and this even includes spacecraft @Philae2014 landing on the Rosetta Comet. Most Retweeted Every year, Twitter crowns the most retweeted […]

  When developers first starting building for Apple’s phones, in 2007, they were given one format for the four-inch iPhone screens. A larger format came along three years later, when the iPad debuted. Google, on the other hand, gave developers an array of options, so they could build apps for its ever-evolving cache of hardware partners […]

  Facebook is courting advertisers with a more precise way of targeting ads to the massive segment of users who will watch the World Cup this summer. According to a sales deck obtained by Ad Age, the social network is offering a segment comprised of users who have expressed interest in the World Cup to […]

  It was the tweet heard around the world, but was it worth $1 billion? That was the value Publicis Groupe CEO Maurice Levy put on the star-studded Oscar smartphone “selfie” during an interview in Cannes earlier this week. He also immodestly took credit for it, which is a stretch because while Publicis buying arm Starcom Mediavest did broker Samsung‘s […]