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Search Results for : Online Experience

Life in the Metaverse: Work Hard, Play & Exercise Harder
Industry
March 11, 2022
Life in the Metaverse: Work Hard, Play & Exercise Harder
Welcome to the Metaverse(s)
Industry
February 25, 2022
Welcome to the Metaverse(s)
On the Third-Generation Internet...
Industry
February 24, 2022
On the Third-Generation Internet...
TikTok Teams Up with Regional Creators to Support Digital Privacy Control
Industry
October 19, 2021
TikTok Teams Up with Regional Creators to Support Digital Privacy Control
Infiniti's Nadim Ghrayeb:
MENA Effie Works
MENA Effie Thought-Leadership Program
May 05, 2021
Infiniti's Nadim Ghrayeb: "Marketers Who Turn Consumer Insights Into Informed, Innovative Actions Reap the Biggest Rewards"
The Growing Need To Deliver A Great Experience
Industry
March 14, 2021
The Growing Need To Deliver A Great Experience
The Changes Happening In B2B Marketing
Industry
February 10, 2021
The Changes Happening In B2B Marketing
Google Calls on Arab Internet Users To do a Privacy Check
Industry
February 09, 2021
Google Calls on Arab Internet Users To do a Privacy Check
The Growth of Voice Search
Industry
January 26, 2021
The Growth of Voice Search
Hootsuite Lists the Social Media Trends for 2021
Industry
December 01, 2020
Hootsuite Lists the Social Media Trends for 2021
Re-Imagining Experiential Industry
July 12, 2020 Re-Imagining Experiential

Katie Streten, Experiential Strategy Director at Geometry MENA, explains how experiential is an opportunity for greater connection. The current situation has CMOs in a bind. They are fully aware of the need to engage consumers and customers across multiple channels, and they are also aware of the benefits brought by those different channels. In other […]
How Twitter is Talking To Marketers Today Industry
May 19, 2020 How Twitter is Talking To Marketers Today
“It’s important for advertisers right now to be [aware and] connect with what’s happening on the platform,” says  Carla El Maalouli,  Head of Business Marketing at Twitter MENA.
The Rise of Online Experiences Industry
May 11, 2020 The Rise of Online Experiences
The global pandemic has brought the events industry to a complete standstill.
Say Hello to Safwan El Roufai People
April 16, 2020 Say Hello to Safwan El Roufai

Geometry Global, WPP’s end-to-end creative commerce agency has appointed Safwan El Roufai to lead its experiential offering as Executive Vice President for Middle East & North Africa. Communicate got an exclusive interview with Roufai to learn more about his new role and what plans he has in store for the agency. Why make the shift from […]
Adylic To Start Operation In MENA Industry
October 06, 2019 Adylic To Start Operation In MENA

Omnicom Media Group MENA has announced in a statement  the opening of the regional operation of its dynamic creative specialist agency Adylic. Adylic works in data-driven, personalized creative advertising and dynamic creative optimization (DCO) solutions. The Dubai operation, Adylic’s seventh in the world, will serve the Middle East/North Africa region (MENA), said the statement. Raouf […]
A Chat With TikTok! Industry
September 02, 2019 A Chat With TikTok!

Since January 2019, TikTok has been ranked the top downloadable app behind WhatsApp and Messenger. The app is believed to be popular among the younger generations who could use it to upload their content using elements such as music and effects. The app’s technology sheds a light on how the algorithm is designed to bring […]
Publishers Must Prep For A Cookie-Less World Industry
August 07, 2019 Publishers Must Prep For A Cookie-Less World

By Erik Matlick Amid heightened concern around consumer privacy, Google is the latest browser developer to make policy changes that impact the use of cookies. In strengthening the privacy protections within its Chrome browser, Google has made it easier for users to block third-party cookies and harder for tech companies to fingerprint. With consumers bombarded by targeted ad […]
Triangle MENA deploys two new products for the Saudi Broadcasting Authority Industry
June 06, 2018 Triangle MENA deploys two new products for the Saudi Broadcasting Authority

Triangle MENA (Triangle), a creative agency that specializes in building comprehensive online experiences, has successfully deployed two new digital products for the Saudi Broadcasting Authority – SBC TV & Shashtacom. SBC, a TV Channel that offers the KSA audience local to regional varied content, and Shashatcom, an on-demand video platform that delivers a wide array […]
Facebook, Cambridge Analytica and GDPR: what does it all mean for the Middle East? Industry
April 28, 2018 Facebook, Cambridge Analytica and GDPR: what does it all mean for the Middle East?

By Alex Malouf, IABC Chair for Europe, Middle East and North Africa I was glued to my screen twice in the last month. The first video was of Facebook’s CEO Mark Zuckerberg apologizing for the Cambridge Analytica scandal, which is continuing to engulf the social media giant. The second also made for compelling viewing. A […]
What mobile movement data says about consumer behavior Industry
January 25, 2018 What mobile movement data says about consumer behavior

By Puja Pannum, managing director, Blis MENA Retail marketing teams have learned that the more they know about their consumers the better they can tailor marketing strategies to their needs and secure their long-term loyalty. They’ve invested considerable resources into gaining insight into their shoppers, and have the necessary tools at their disposal to do […]