Search Results for : Nestle

Kaizen is less of a productivity system and more of a philosophy. Earlier this year, when employees were forced to work from home due to the impacts of the ongoing Covid-19 pandemic, there were many outcries of employees struggling with the stress of the pandemic and finding a distinction between work life and home life. […]

Dubai-based media and ad tech company FutureTech has partnered with shopper marketing technology company Adimo to bring shoppability to MENA and South Africa. The company will utilize Adimo’s technology to create shoppable media campaigns for their clients and provide consumers across MENA & South Africa with frictionless paths to purchase. Since the launch of the partnership […]

YouTube is trying to stamp out its second major brand revolt in as many years, putting executives on an emergency call with top marketers and agencies, and sending a memo to Madison Avenue to let advertisers know it’s working on a fix. The problem: Pedophiles are viewing videos of children, leave disturbing comments and then […]

TBWA\RAAD has announced a joint venture with AB Group to establish its presence in Egypt and expand in the wider North Africa region. The newly created AB\TBWA\Egypt is expected to bring an integrated vision and disruptive thinking to its client and industry collaborations by focusing on anticipating future trends and defining unique strategic platforms that […]

By Christina Ioannidis, Chief Engagement Officer, Aquitude, a boutique brand engagement consultancy which works with corporations to engage with their main stakeholders i.e. their employees and customers Today’s marketers are operating in a market, which is shifting with demographics changing drastically. Generational divides, rifted by digital savviness and social changes, have created a complex marketing […]

The Dubai-based marketing and advertising industry body Advertising Business Group (ABG) has announced its plans to tackle a number of key industry issues and making new appointments during its first AGM. ABG Chair Sanjiv Kakkar, who is Unilever’s executive vice-president across MENA, Turkey, Russia, Ukraine and Belarus, outlined two key initiatives: The first is to […]

A global automotive client that spent $4.1 billion on advertising globally put its global creative account on review in April spelling bad news for incumbent WPP. The client is none other than Ford, which is currently with WPP’s Global Team Blue (GTB). The account has been under strain for months as the automaker began re-evaluating […]

The holy month of Ramadan is an introspective and spiritual time of the year, when people fast, pray, change their daily routines, catch up with their favorite TV drama series and spend more time with their near and dear ones. It’s also that time of year when television and digital screens are bombarded with commercials. […]

This report addresses the important trends that impact the FMCG sector during the holy month of Ramadan in the MENA region, what marketing strategies FMCG brands adopt to connect with consumers, how FMCG brands measure the success of Ramadan-centric campaigns and, last but not the least, how FMCG marketers and advertisers need to catch up […]

Publicis Media is launching “Commerce” as a Publicis Media global practice dedicated to commerce strategy, media and marketplace investment, as well as content and merchandising. Ali Nehme will serve as Global Practice Lead, Commerce, Publicis Media, and report into Digitas Global Brand President Michael Kahn, who will also serve as executive sponsor of the Commerce […]

Image Credit: The Ad Council The Ad Council’s Lisa Sherman discusses pro-social initiatives with Facebook’s David Fischer in this first interview in a new series, “The Purpose of Purpose”. Lisa Sherman: There is a growing public expectation for private sector businesses to do their part in addressing social issues. How do you see this expectation playing […]

Appetite Creative ‘Soul-utions’, a UK-based creative and digital advertising agency, has partnered with Dubai-based programmatic company MENA MarketPlace (MMP) to bring high impact units that can be traded programmatically. The partnership will see the launch of the ‘Liquid Skins,’ an ad format created by Appetite Creative that runs on all screen types across a range […]

After an extensive pitch process involving multiple global agencies, Zenith has been selected as the agency of record to handle the media assignment for Nestlé Middle East. The Publicis Media Group agency will manage the full scope of media services across the Middle East. The media communications duties span all strategic planning, media buying, digital […]

According to industry sources, Publicis Media, MCN’s Initiative and GroupM are pitching for the Nestlé account, which has been with GroupM’s MEC, which recently merged with Maxus to become Wavemaker. Spokespeople from all the agency groups as well as Nestlé were unavailable for comment at the time of publishing.      

WPP’s Grey Group has acquired a majority stake in independent regional digital marketing agency, hug digital. Hug digital was founded in 2009 by Oussama Jamal (Chairman) and Tim Baker (CEO) and provides digital campaigns, social media, content, influencer and activation marketing, web and mobile app development, media planning and buying as well as digital research, analysis and social listening. […]

As well as working with brands including Nestle, Procter & Gamble and Unilever, Moat has been recruited by the likes of Facebook, Google, Snapchat and – most recently – Twitter to provide third-party analytics of campaign performance. Oracle said that Moat will remain an “independent” platform within Oracle Data Cloud, though added it is currently […]

Twitter has announced multiple new partnerships with third-party measurement providers including MOAT and Integral Ad Science. According to a statement issued by the company, the partnerships will “enable marketers to measure the reach of their video ad campaigns”. Twitter’s partnership with MOAT has already been rolled out in the MENA region. Speaking to Communicate, Walid […]

Nestlé Middle East, MBC Al Amal and the Arabian Radio Network launch United for Healthier Kids (U4HK). U4HK strives to help parents with children aged between four and 12 years develop healthier habits in their kids, educating them on healthy choices related to drinking, eating and lifestyle. The World Health Organization claims that global obesity […]

  After a lengthy review process that began this spring, Nestle USA whittled down its more than 15 digital roster shops to eight, including Dentsu’s 360i, Engine’s Deep Focus, Interpublic’s Huge and WPP’s Grey, as well as independent shops Resource/Ammirati, Threshold Interactive, SmithBrothers and Swift. The review, which covered Nestle USA brands, was initiated earlier this year to “streamline the […]