Search Results for : Media Agency

By Hallie Johnston We all know the doom-and-gloom headlines about the short lifecycle of CMOs, the squeeze on the agency business model and the continuous fragmentation in the media ecosystem. Never before in the history of marketing and advertising have clients and brands been as overwhelmed with new ways to connect with consumers. And while this […]

In light of Havas Village Dubai’s September launch, Andrew Benett, global CEO of Havas Worldwide and Havas Creative Group, stopped in for a chat with Communicate. Having just opened the doors to the 35th Havas Village recently in Manchester, UK, Benett looks back at the Havas Together Strategy that was conceived in January 2014. He […]

MediaCom announces their selection as the agency of record for Magrabi Group throughout MENA. The company is in the middle of rebranding and expansion efforts. MediaCom has been appointed to handle their research, strategy, media planning and media investment. Magrabi Optical has a network of over 250 stores in 9 countries alongside a significant number of philanthropic […]

A flurry of media companies are evaluating or changing their media agency relationships as they grapple with digital’s increasing influence over TV budgets and content. Four media organizations have shifted, or are currently considering a change in their media agency relationships:FX Networks has consolidated its business with Publicis Groupe’s Zenith, dropping smaller incumbent MediaStorm; Al Jazeera has […]