Search Results for : Mcg

Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]

Zeina Estwany Barakat, CCO ME & Partner at Product of the Year, on how innovation can be sparked by chaos. Businesses simply cannot operate as they used to. What made an organization successful in the past will no longer be possible after the Covid-19 crisis. Considering where we stand today, a quote by Albert Einstein […]

WARC, the global marketing intelligence service, released its latest report that highlights the rise in advertising spending on e-commerce platforms- as brands look to capitalize on the boom in online shopping, as a result of the Covid-19 outbreak. Advertising investment across e-commerce sites such as Amazon, Tmall and Rakuten, omnichannel retailers such as Walmart and […]

The growth of e-commerce was accelerated across the globe due to the pandemic and the measures that were implemented to curb the spread. Advertising investment has shifted into shoppable and e-commerce formats, and many companies have had to develop their e-commerce strategies on the fly. This is driving growth of the big platforms. But many […]

New report marks the launch of Gameloft for brands. A couple of weeks ago, Paris-based videogame publisher Gameloft, owned by media conglomerate Vivendi, unveiled Gameloft for brands, a new identity that unifies all of its Gameloft Advertising Solutions services. The launch was marked with the release of an in-depth report on gamers and what they […]

“Fraudsters will take money from wherever they can get it, and if you’re not paying attention they’re going to take it from you,” said Dr Augustine Fou during an interactive discussion on ad fraud organized by the Advertising Business Group (ABG).

How Covid-19 is changing the business and the industry at large, according to FP7 MENA’s Chief Executive Officer. How is the Covid-19 crisis reshaping the marketing and advertising industry in MENA? The coronavirus has and will continue to restructure our everyday: actions, habits, feelings, need for safety and security, how we connect with others personally and […]

As the region witnesses the surge in e-commerce popularity, retailers wonder as to what kind of new habits will this instill into the consumer. To learn more about the reasons for the changing habits in consumers and how it will impact the retail industry, Communicate sat with Sachinn J Laala and Richard Nicoll, CEO and Managing […]

Kunal Gupta, CEO of digital media technology provider Polar, shares five reflections for the advertising industry in the age of coronavirus. 1. Spend decreases in obvious advertising categories will be offset by overall digital growth. Travel represents 9% of digital ad spend and in the past day alone, three of my clients have shared they’ve […]

(L: Justin McGuire, Founder and CEO of MCG& Group; R: Dan Matthews, Founder and CEO, Daniel Marks) The recruitment and executive search firms Daniel Marks and MCG& Group have formed a strategic alliance to be known as DMCG Global. This partnership provides a global recruitment network of over sixty consultants covering territories including North America, UK, […]

Ampersand, a global specialist marketing and talent consultancy, has been appointed by Etihad Airways to run and manage its first-ever marketing excellence academy. The appointment will see Ampersand develop and deliver a training curriculum on all aspects of marketing and communication to help the Etihad Airways marketing team build on their existing skills. The bespoke […]

Exactly one year back, MCG& Group launched Ampersand, a talent consultancy providing L&D, search, strategic advisory and M&A services with Nick Clements – who was already group COO – at the helm. Today, the company celebrates its first birthday, several new client wins and a partnership with IPA to offer training and certification in the […]

Nick Clements, CEO of BPG Bates is leaving the agency to join MCG Group as chief operating officer effective January 2017. MCG Group is made up of three companies: MCG Associates, a digital and creative recruitment agency; Kemistry, recruitment consultancy specializing in HR and administrative support staff; and Hopscotch, a platform dedicated to championing women […]