Search Results for : Martech

Oleksandr Cherviakov, Senior Manager – Business Solutions at Annalect MENA, argues that automation will make marketeers stronger, not fewer. In this contactless, socially distant world that we’re building for ourselves as a result of the pandemic, there is much talk of dehumanization. We’re busy removing what makes us human –  a smile, a pat on […]

By Elías Jabbe PR industry leaders and journalists gathered at the inaugural Middle East PR Association (MEPRA) KSA Leadership Majlis in Riyadh on October 21, to discuss the evolution of the PR industry in Saudi Arabia. This year’s “Impact & Influence”-themed edition was documented on MEPRA’s social media platforms as it happened at Hyatt Regency […]

The Interactive Advertising Bureau (IAB) announced on October 2nd,  the start of a new study aiming to evaluate comprehensively the actual size of the region’s digital advertising market. Adopting tried and tested methodologies from IAB Europe and financed by industry stakeholders, the new research will strongly focus on delivering a neutral perspective and ensuring the […]

By Puja Pannum Let’s face it, you can’t truly get to know your audience based on the content they read. Imagine someone reads a football article, for instance. Based on this information, it would be understandable if a brand thought that this person might want to buy some football boots, when in actual fact they have […]

The Ogilvy Group has terminated the employment of its chief creative officer, Tham Khai Meng, after an investigation into his behavior following employee complaints, according to a memo sent to staff yesterday by CEO John Seifert. Seifert said he had been informed of employee complaints two weeks prior. Just last month, the group rebranded after […]

TBWA has partnered with Facebook for a custom training program that will be rolled out across its offices in Africa, Middle East, Turkey, Central and Eastern Europe. Called TBWA Facebook Foundry, the program focuses on “inspiration, learning, and creativity,” according to a statement by the agency. It is based on Facebook’s existing ‘Blueprint’ program, which […]

  Google is rebranding its ad business after 18 years. The changes are rolling out in July 2018. Google Ad Words is becoming Google Ads, which will represent the full range of advertising capabilities offered by Google. Google Ads will have a new campaign type for small businesses. DoubleClick and Google Analytics will no longer […]

Following last year’s controversy that saw Patou Nuyteman replaces Edmond Moutran as Memac Ogilvy’s CEO, the agency has been on a roll. Just recently, the agency underwent a global rebrand after 70 years. The company reinvented its approach through a new client-centric, integrated structure that centralizes its offerings under what it’s calling its “Next Chapter”. In […]

Creative agencies have been known to be slow on the uptake of technology with media agencies embarking digital and data quickly. That has now changed with multiple creative agencies building their digital offering. TBWA\RAAD, for example, has its own data department and manages digital and social for clients including Nissan. In fact, the agency’s CEO, […]

(Image: TJ Lightwala, head of Future Adaptive Specialist Teams (FAST), Mindshare MENA) Magnitt, the startup for startups, has secured almost $1 million in seed funding $560 million was invested in MENA startups in 2017, up 65% from 2016 Digital startups in the MENA region have raised more than $500 million in equity investments in 2017 According […]

Just 3% of CMOs think they have the perfect internal skill set 72% are increasing content marketing budgets Only 25% say they make full use of data they have access to   A recent survey by marketing and advertising consultancy NewBase shows that globally CMOs are appreciating the changing media landscape, but the budgets show […]

Credit: Illustration by Mary Ellen Forte Twitter wants to be the easiest place for brands and agencies to buy ads in social media. According to advertisers who have been briefed about its plan, Twitter is seeking to embrace programmatic ad technology in a way that its more-closed rivals have avoided, by building pipes to connect […]

In a world not so far away, the Internet was born. During its toddler years, it gave us connectivity, knowledge, and accessibility (among other things). Then came the teenage years and with it, annoyance – pop-up ads, malware, clickbait – and an odd rebellion – ad blocking, VPNs, incognito modes. The Internet – or rather […]

By Hussein Dajani, general manager – digital marketing, AMI region (Africa, Middle East, and India), Nissan Motor Corporation So many new lingos out there, but do people really care? People don’t consume media in silo; they’re interacting with brands across multiple touch points and platforms, each on their own path to purchase. They don’t know […]

C1X (Class One Exchange), an independent ad tech and advertising and marketing technology (AMT) company has tied hands with two e-commerce marketplaces Letstango.com and Zasttra.com to help them find difficult-to-source audiences directly and transparently. C1X’s platform SOKA helps merchants promote products using native and customized advertisements on its seller bidding platform to advertise, execute and […]

A programmer by education, practice and, most importantly, passion, Ziad Jammal has put his years of coding experience into his business venture, Datum Graph. After a stint at IBM, he joined Omnicom Media Group (OMG) in 2006 to help it build software capabilities for its business intelligence practices. After three years with the group, he […]

While marketeers understand their target market holds the key to business success, they sometimes miss the mark when it comes to engaging them. If a brand fails to add value through personalized touchpoints, then, in the words of Arianna Grande, it’s “Thank you, next!” With today’s digital economy characterized by disruption, customized communication is not […]

French online music streaming service Deezer, launched in 2007, has carved itself a major place in the industry, globally and in the Middle East. Mazen Abdallah, Director of Ad Sales MENAT at Deezer, explains what Deezer can bring to the region’s advertisers. What is the current shape of the audio marketing industry in MENA? Digital […]

New report marks the launch of Gameloft for brands. A couple of weeks ago, Paris-based videogame publisher Gameloft, owned by media conglomerate Vivendi, unveiled Gameloft for brands, a new identity that unifies all of its Gameloft Advertising Solutions services. The launch was marked with the release of an in-depth report on gamers and what they […]

Launching an app is great. Getting people to use it again and again is a different story altogether. Ayat Mohammed, Media Planning Manager at Hearts & Science, explains how to overcome this challenge. According to former product leader at Facebook, SC Moatti, “to build products that people love, you have to build products that are […]

“Fraudsters will take money from wherever they can get it, and if you’re not paying attention they’re going to take it from you,” said Dr Augustine Fou during an interactive discussion on ad fraud organized by the Advertising Business Group (ABG).

Majd Alaily, Data & Audiences Lead – MENA, and Huda Serhan, DMT Project Manager, explain how Google’s new framework for CPG brands in MENA, developed in partnership with MCN Mediabrands and announced last week, can facilitate digital marketing transformation.    Like many industries, the fast-moving consumer goods vertical (CPG) experienced rapid pressure in a dynamic environment due to […]