Search Results for : Marketeer

Neticenzy, a Dubai-based digital marketing agency with a focus on social media, recently won TikTok’s B2B account. Communicate had a relaxed chat with Fadi Khater, Founder & Managing Partner, to discuss this big win and more. Much more. Your PR announcing Netizency’s TikTok win does not read like the typical PR. It was kind of […]

Award-winning integrated creative network Ogilvy has released a new study titled “The Wellness Gap.” The study quantifies the gap between consumers’ wellness expectations of brands and how they judge delivery against those expectations in seven key sectors: food, snacks, skincare, airlines, hotels, cars, and banking. The study surveyed 7,000 consumers from 14 countries across four continents […]

TikTok For Business shares exclusive video tutorials with Communicate to help clients optimize the way they use the short-form video app’s new self-serve advertising tools, launched last July to empower small and mid-size businesses throughout the Middle East region. Campaign structure For starters, here is how TikTok’s Ad Manager organizes campaigns and assets on the […]

Fahad Ali, Founder and Creative Director of Broomstick Creative, explains how to use the grown-up video platform the right way. As more brands churn out video content by the minute, our timelines, feeds, and WhatsApp messages are bombarded with videos and animations that either capture our attention or make us skip them in a heartbeat. […]

We asked the industry: When you first heard about programmatic, what did you think it was?  Maya Khammar Client Services Director at Publicis Middle East When I first heard about the term ‘programmatic,’ I thought this was it, we’re finished. We’re really going to be replaced by the machines. Instinct will be completely replaced with hard […]

Since it first unveiled its sonic identity in February 2019, Mastercard has been at the forefront of sonic branding. In an exclusive interview, global CMO Raja Rajamannar tells Communicate about the ins and outs of this strategy. What is a sonic brand, in your definition? A brand is nothing but an embodiment of the values, […]

 Rahul Agarwal, VP Product Partnerships at digital media technology provider Polar, explains the opportunity for programmatic advertising in the pandemic crisis. Programmatic advertising, like every other industry, has not been immune to the negative effects of the current pandemic. As countries around the world were locking down their economies in the beginning of Q2, brands […]

Adnan Bashir, Senior Manager for Corporate Communications at Hansen Technologies, explains what you could maybe do better, or differently, in order to get your boss to listen and adopt your ideas. Ever since I made the fateful decision to switch careers and jump head-first into the unpredictable, yet exciting, world of corporate communications half a […]

While marketeers understand their target market holds the key to business success, they sometimes miss the mark when it comes to engaging them. If a brand fails to add value through personalized touchpoints, then, in the words of Arianna Grande, it’s “Thank you, next!” With today’s digital economy characterized by disruption, customized communication is not […]

Gaming has become one of the most profitable entertainment spaces in recent years but brands in the region have yet to dig into it. Why? Haven’t you heard? Since last September, French couture powerhouse Louis Vuitton has been designing outfits for Riot Games’ free-to-play video game League of Legends’ virtual characters. What’s more, Louis Vuitton […]

Boutique lifestyle consultancy Catch Communications has launched its new training arm, Catch Academy in the UAE. Communicate speaks with Injeel Moti, Managing Director at Catch Academy and Catch Communications, to learn more about what the academy plans to offer. Why the need to introduce Catch Academy in the region now? The idea to set up Catch […]

“Fraudsters will take money from wherever they can get it, and if you’re not paying attention they’re going to take it from you,” said Dr Augustine Fou during an interactive discussion on ad fraud organized by the Advertising Business Group (ABG).

Mastercard has been shaking things up, first in 2016 by releasing its first new logo in two decades, and then in 2019 with the launch of its sonic brand – a “transaction sound” that can be heard when users check out. Beatrice Cornacchia, SVP Marketing and Communications MEA at Mastercard, sat with Communicate to explain […]

How Covid-19 is changing the business and the industry at large, according to Mullen Lowe’s Chief Executive Officer of Middle East and North Africa. How is the Covid-19 crisis reshaping the marketing and advertising industry in MENA? The impact of Covid-19 was a sudden shock that forced everyone [in the industry] to quickly find solutions to […]

Oleksandr Cherviakov, Senior Manager – Business Solutions at Annalect MENA, argues that automation will make marketeers stronger, not fewer. In this contactless, socially distant world that we’re building for ourselves as a result of the pandemic, there is much talk of dehumanization. We’re busy removing what makes us human –  a smile, a pat on […]