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Search Results for : Maggi

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Industry
November 30, 2020
Connecting the Dots – The Trends to Watchout for in 2021
Masterminds
Facebook Hub
February 12, 2020 A Facebook Messenger Bot by Nestlé with All the Answers
“The collaboration with Facebook to run the Ramadan bot pilot on Messenger was very insightful. It is a very powerful and innovative way to create relevant and customized brand experience.” – Rainer Mueller, communication and marketing services director, Middle East & North Africa (MENA)
Industry
April 21, 2019 Snapchat Ramadan Case Studies

1st Case Study: Emirates NBD Emirates NBD is a leading bank in the UAE. Part of their corporate marketing initiatives is to build and maintain brand affinity amongst the local UAE community. One way the bank does this is through tailored communications during cultural moments like Ramadan. Emirates NBD turned to Snapchat—an untapped medium and […]

Industry
May 21, 2018 EXCLUSIVE RAMADAN INSIGHTS PART 1: What’s missing in your FMCG strategy?

This report addresses the important trends that impact the FMCG sector during the holy month of Ramadan in the MENA region, what marketing strategies FMCG brands adopt to connect with consumers, how FMCG brands measure the success of Ramadan-centric campaigns and, last but not the least, how FMCG marketers and advertisers need to catch up […]

Industry
February 14, 2018 Publicis Groupe creates new agency for auto client

Mercedes-Benz has hired Publicis Groupe as its global agency network for creative and digital transformation, following a six-month review. The assignment will span around 40 markets worldwide, but will exclude the US, Germany and China, which are handled by Merkley & Partners, Antoni and BBDO, respectively. Publicis Groupe will work closely with these other agency partners. The […]

Industry
August 14, 2017 Grey Group acquires hug digital

WPP’s Grey Group has acquired a majority stake in independent regional digital marketing agency, hug digital. Hug digital was founded in 2009 by Oussama Jamal (Chairman) and Tim Baker (CEO) and provides digital campaigns, social media, content, influencer and activation marketing, web and mobile app development, media planning and buying as well as digital research, analysis and social listening. […]

Industry
June 16, 2015 The show must go on

  The production house was, once, a very defined roof under which a very defined set of people lived. They all knew their roles and their job was clear: to produce. As the old adage goes: times change. Digitization has forced the production industry to evolve and function in a much more collaborative way because […]

Industry
May 19, 2015 Tipping the scale

Increasingly, social media personalities are achieving celebrity status and turning into what brands call “influencers”. The ability of these personalities to connect with their audience is a tantalizing call for brands to use their power to influence and cut through the Internet noise to reach their consumers. This is probably what has given rise to […]

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