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Search Results for : Location Targeting

Three Factors that Transformed Consumer Behavior in 2020
Industry
November 16, 2020
Three Factors that Transformed Consumer Behavior in 2020
On hold: mobile advertising in MENA Industry
March 20, 2017 On hold: mobile advertising in MENA

These were some of the thoughts that came out of the agencies’ feedback on what our mobile story should be on. Clearly, they couldn’t agree on one thing so we decided to let them talk about whatever they wanted to talk about. Over to the experts… Fahad Maghrabi, digital director, Initiative Riyadh   What are […]
This social media platform has added a new location-based targeting feature Industry
March 27, 2018 This social media platform has added a new location-based targeting feature

As users spend more time on their mobile devices, being able to target them on-the-go is of increasing importance to advertisers. And now, Snapchat is starting to offer a new location-based targeting feature. Of course, Snapchat is no stranger to geo-data. Its Geofilter feature is hugely popular with 187 million users and so is Snap […]