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Search Results for : Legacy Brands

Understanding the Challenges of Consumers' On-Site Search
Industry
November 18, 2020
Understanding the Challenges of Consumers' On-Site Search
How Digital Marketing Transformation Can Help CPG Brands in MENA Industry
July 06, 2020 How Digital Marketing Transformation Can Help CPG Brands in MENA

Majd Alaily, Data & Audiences Lead – MENA, and Huda Serhan, DMT Project Manager, explain how Google’s new framework for CPG brands in MENA, developed in partnership with MCN Mediabrands and announced last week, can facilitate digital marketing transformation.    Like many industries, the fast-moving consumer goods vertical (CPG) experienced rapid pressure in a dynamic environment due to […]
What To Consider Before Updating Your Brand’s Visual Look Industry
May 30, 2019 What To Consider Before Updating Your Brand’s Visual Look

By Jessica Wohl When Sears redesigned its logo late last month, it was intended to signal a new brand positioning, an attempt at freshening its image and a Hail Mary to connect with customers. The new design—a combination of a home and heart, with the new slogan “Making Moments Matter”—got a reaction out of people, […]
Why growth hacking is the next big thing for marketing Industry
September 03, 2015 Why growth hacking is the next big thing for marketing
Sir David Brailsford had a difficult challenge ahead of him.
J&J looks to globalize agency teams to match its new structure Industry
November 11, 2014 J&J looks to globalize agency teams to match its new structure

A year after Johnson & Johnson brought Coca-Cola veteran Alison Lewis in as the first chief marketing officer of its consumer business, things are going well, with sales and share beating rivals from the over-the-counter drug business to skincare. Now, hoping to maintain momentum, she’s opening a whole can of Coke-style globalization on the historically fragmented company and its […]
P&G will merge or divest more than half of its brands Industry
August 04, 2014 P&G will merge or divest more than half of its brands

  Procter & Gamble Co. plans to divest, discontinue or merge more than half of its brands globally as it restructures to focus on its top 70 to 80 brands, says chairman-CEO A.G. Lafley on the company’s earnings conference call. The move comes more than 14 months after Lafley returned as CEO, and at the end […]