Search Results for : Lebanese Pound

New Lebanese online marketplace Mawsam aims to connect local producers to a larger audience. More often than not, and especially for the past year, news from Lebanon have not been good, if not outright bad. The country’s economic, social and security turmoil is getting worse by the day, amidst concerns of violence and even civil […]

Communication consultant Tarek Chemaly explains how advertising cohabitates – or tries to – with the Lebanese revolution. Investing in advertising when the market is bad is a known recipe for success, because when conditions improve, clients are bound to remember your brand. Lebanon however, never was your typical market: marketing departments work on a haphazard […]

Lebanon is now in the throes of a deep political and economic crisis that had been brewing for years, and the communication industry is hit hard. Naji Boulos, founder of Jicebe Creative Consultancy, former Managing Director of Memac Ogilvy Lebanon, and past president of the IAA-Lebanon chapter gives a harsh but realistic assessment. What is the […]