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Search Results for : Japan

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People
March 02, 2021
Science + Emotion = Engagement
Industry
December 10, 2020 Facebook's Plans for 2021
Communicate attended a virtual press briefing to understand Facebook's plans for 2021.
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Industry
December 09, 2020
Highlights from Twitter's #ThisHappened2020 Event
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Industry
December 08, 2020
#ThisHappened on Twitter in 2020
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Industry
November 22, 2020
Filling Gaps in the Influencer Marketing Industry
People
November 08, 2020 Alexander Elsas : "Mercedes-Benz Has Enjoyed a Long Association with the Creative World"
Communicate speaks with Alexander Elsas, Head of Marketing and Communications of Mercedes-Benz Cars Middle East, to learn more about their new initiative titled 'How To' and what it hopes to achieve.
Industry
November 01, 2020 How to Build a Winning Gen Z Strategy on Mobile

App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]

Culture
October 22, 2020 How Brands Are Using the Kaizen Philosophy to Increase Productivity

Kaizen is less of a productivity system and more of a philosophy. Earlier this year, when employees were forced to work from home due to the impacts of the ongoing Covid-19 pandemic, there were many outcries of employees struggling with the stress of the pandemic and finding a distinction between work life and home life. […]

Industry
October 13, 2020 Arab News Launches Research and Studies Unit

New department will commission papers and host expert debates, policy briefings by high-level officials. Arab News, the Middle East’s leading English-language daily, has announced the establishment of a new Research and Studies Unit (RSU). Based at the newspaper’s headquarters in Riyadh, the new unit will deliver thought-provoking studies written by a team of acclaimed resident […]

Industry
October 11, 2020 The Power of Branded Hashtag Challenges

TikTok commissioned Kantar to investigate the value of user-generated content (UGC), specifically hashtag challenges, for brands on TikTok. The desired outcome of the research was to provide an objective point of view on the impact of UGC through TikTok and provide practical and actionable guidance for creating breakthrough, brand-building UGC marketing at scale. The study […]

Culture
September 17, 2020 The Origins of Emojis

Emojis are more important than you think. They’re not just a bunch of pictorial responses you use when your friends share funny texts or videos. They’re a constantly evolving, complex, robust form of digital language that aims to give representation to every community on our planet. 30 years from now, history will look back at […]

Industry
June 29, 2020 Feeling Some Techlove

Global marketing agency, Dentsu Aegis Network has launched the latest edition of its Digital Society Index (DSI) survey. The study highlights the change in relationship between consumers and technology, as consumers have begun interacting with technology in a more positive way than ever before. The survey ran between March-April 2020 – the peak of the […]

People
May 03, 2020 Now Is the Time for Travel Brands to Test TikTok

Digital Advertising Specialist Chris Gregory-Pasha wonders, will travel brands be slow to adopt TikTok, or have they learned their lesson? With borders shut, planes grounded and hotels closed, travel marketeers are facing challenging times. While many hotels and airlines are trying to fill the void with bland, interchangeable videos reminding people that they will travel […]

Industry
April 13, 2020 Are Contextual Advertisements Effective?

Gumgum, an artificial intelligence company that specializes in solutions for advertising and Spark Neuro, a neuro analytics company, conducted a global study to understand the effectiveness of contextual advertising. The study involved an experiment with 60 participants from the US, UK, and Japan. They were given six articles on different topics, each of which featured three […]

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Choueiri Group Deep Dives
Content
February 05, 2020
It’s All in the Story
Industry
November 10, 2019 How to Create More Data-Driven Campaigns

 By Reem Masswadeh – Director of Client Servicing at Cicero & Bernay Public Relations. In the current marketing world, it is important to efficiently use every tool that is available to you, to be able to keep up with your competitors. While PR is not often looked at as a data-driven field, especially when compared to other areas of […]

Culture
October 30, 2019 The Creative Surplus

By Ed Barnfield, the winner of Communicate’s creative fiction competition! I wrote a novel last week,” says Fatima. “It took me three hours.”We are meeting in the virtual café at Morningside. Fatima has chosen a cartoon elephant as her avatar, although she insists on keeping her trademark sunglasses and earpiece, which is disconcerting. I’ve gone […]

Industry
October 23, 2019 Arab News Launches Japanese Online Edition

The Middle East’s leading English language daily, has launched a Japanese online edition as part of its global expansion. Arab News which is a part of the Saudi Research and Marketing Group (SRMG). It has been the English newspaper of record for Saudi Arabia and the region for over 40 years. The Japanese-language edition is the […]

People
October 16, 2019 Communiquestion : The World’s Best Places to Get Inspired

We asked the professionals in the industry: which city is the most creative? Christopher Ghorayeb, Associate creative director at TBWA/RAAD “Beirut, and I’m not only referring to the creative industry, but to the people themselves. Their inherent ability to transform every problem into an opportunity, is where their creativity lies. With all the challenges they face […]

Culture
October 10, 2019 When Art Is Controversial

What is art? Is art a concept or an object? Who decides: the artist, the critic or the public? These questions have fueled discussions for decades, as this selection shows. Each has had some effect on the global art scene and has driven it forward. Fountain by Marcel Duchamp, 1917Widely seen as Duchamp’s most famous […]

Culture
September 19, 2019 Why Egypt Tourism Needs Isobar?

Isobar, a global digital agency part of Dentsu Aegis Network, has been selected as the digital agency of record for the Egyptian Tourism Promotion Board (ETPB) earlier this month. According to a press statement, Isobar will be driving digital strength and brand loyalty through a  digital media strategy across seventeen key markets including the GCC, […]

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