HASSAN TAMIMI OF THE LITTLE THINGS ON MANGA, ANIME AND THE COMMUNITY SURROUNDGING THEM IN THE MIDDLE EAST
Hassan Tamimi spoke to Communicate about manga, anime and gender-codification - or lack of it - for toys.
Ever since Goldorak/Grendizer, the region has had a love story with anime and manga. Any idea why this topic has captivated the region?
Goldorak, known internationally as Grendizer, resonated deeply with Arab audiences upon its introduction in the late 1970s. The narrative follows Duke Fleed, a hero who defends Earth against formidable adversaries, embodying themes of honor, bravery, and resistance against oppression—values that are deeply rooted in Arab culture. The show's emphasis on familial bonds, sacrifice, and standing up for justice mirrored the societal principles cherished in the region, fostering a profound connection with viewers.
Beyond thematic parallels, the widespread broadcast of Goldorak on Arabic-dubbed television made it accessible to a broad audience, igniting a lasting interest in anime and manga. The high-quality animation and compelling storytelling offered a fresh and engaging form of entertainment that differed from existing local content, paving the way for a sustained appreciation of Japanese pop culture in the Middle East.
Manga and anime are usually labelled for children, yet they are heavy with philosophical topics. Do you think older audiences still learn from them, or are they just 'kids' territory'?
It's a common misconception that anime and manga are solely for children. Many series delve into intricate themes and present multifaceted characters, making them suitable—and often intended—for mature audiences. For instance, 'Neon Genesis Evangelion' explores deep psychological and philosophical questions, including the nature of existence and individual identity, challenging viewers to reflect on complex concepts.
While some anime feature youthful and energetic protagonists, the content often explores profound and mature themes that require parental discretion. For instance, Attack on Titan may seem like a straightforward action series at first glance, but it delves into complex topics like war ethics, political conspiracies, and human survival instincts. The intense violence, existential themes, and moral dilemmas make it more suitable for a mature audience rather than young children. This highlights that anime isn't just about colorful animation—it often carries deep philosophical messages that require critical thinking and emotional maturity to fully grasp.
Who is driving the market these days, and what are the best-sellers at this point for The Little Things?
Accessibility plays a pivotal role in the pop culture market within the region. While anime appeals to a specific segment, this audience is notably passionate and engaged. They often see reflections of their own experiences and values in the narratives they consume. At The Little Things, we cater to this dedicated community by providing products that bring their beloved characters to life, fostering a vibrant and thriving market.
Owning collectibles has evolved beyond mere fandom; it now represents social currency and potential investment opportunities. Items like limited edition Funko Pops and statues not only serve as cherished possessions but also appreciate in value over time, similar to the dynamics observed with Pokémon trading cards.
Currently, products related to popular series such as 'One Piece,' 'Naruto,' and 'Demon Slayer' are performing exceptionally well. Figures and collectible cards, in particular, have seen a significant surge in demand. At The Little Things, we offer an extensive range of these items, ensuring fans have access to high-quality merchandise that resonates with their interests.
You are also a 'community' of like-minded souls. Can you elaborate on that?
The pop culture community in the Middle East is a vibrant tapestry of individuals united by shared passions. At The Little Things, we actively nurture this community by organizing events, facilitating discussions, and providing a platform for enthusiasts to connect. Our stores serve as communal spaces where fans can share their interests, fostering a sense of belonging and camaraderie among like-minded individuals.
Broaching a different topic, your website offers toys for boys and toys for girls. Is there anything gender-neutral, and do you think toys can clearly be delimited by gender?
At The Little Things, we believe that toys should transcend traditional gender boundaries, focusing instead on the enriching experiences they provide. Engaging with a diverse range of toys allows children to develop a variety of skills and perspectives. For instance, boys exploring toys traditionally marketed towards girls can cultivate empathy and nurturing abilities, while girls engaging with toys aimed at boys can enhance spatial awareness and problem-solving skills. Our selection includes a variety of gender-neutral options designed to foster creativity, learning, and joy for all children, irrespective of gender.
