Search Results for : Internet Of Things

The Sharjah Entrepreneurship Centre (Sheraa) recently launched their new initiative titled Access Sharjah, with a goal to help support and build the entrepreneurship community in the region. Their new program focuses on the digital content and publishing sector and has welcomed 14 startups into the program. Communicate got to have an exclusive chat with Najla Al Midfa, […]

Sophia can identify faces and have long conversations with others. Sophia is also a Saudi citizen. This might not come out as big news to you, until you learn that Sophia is a robot, imbued with artificial intelligence. Sophia, modeled after actress Audrey Hepburn, has been touring the globe, in a sign that the age […]

By Ayman Haydar You could be forgiven for thinking that 5G has been implemented, tested and been through several iterations given the amount of coverage it has generated in the last six months alone. We’ve always been impatient when it comes to waiting for the next big technological development and the arrival of this fifth-generation […]

Marketing used to be about the 4 Ps of price, product, promotion and place. But that isn’t the case anymore. In a world of increased connectivity and more options than ever before, marketing is no longer the same. This interview looks at the evolution of marketing as a function, and how it is reflected on […]

If there was a single conclusion to be drawn from Mobile World Congress – the wireless mobile industry’s largest annual event that was held in Barcelona last week – it’s that the smartphone makers, carriers and networks in attendance have roughly 5,000 reasons to be excited about 5G, or fifth-generation wireless system technology. “It’s really […]

One can’t talk about mobile technology without, well, mobility. And as it happens, mobility was a big theme on the first day of Mobile World Congress, the mobile industry’s biggest event, held annually in Barcelona, Spain. Mike Troiano, VP of IoT at AT&T (and, yes, that is a lot of letters) breaks down where mobile […]

Any partly sane mind in the tech industry knows that making predictions about the future of technology, even a year out, is an exercise in vanity. Still, it pays to forecast what the future holds for us vivacious marketers, so we can prepare our clients, FOMO psychs and, oh yes, our clients. From an ‘innovation-evangelical […]

Independent creative communication agency, tamra C2, recently revealed C2 NATIVE, a separate entity focused on delivering data-driven digital communications, technologies and solutions for brands in the region. The new entity has also been signed on as the second agency in the world for the Oracle DMP (Data Management Platform) agency model partnership that enables the […]

Last year was the year of mobile. You blinked? Well, you missed it. We moved from multiple screens to one – the mobile – and now, we’re again including new screens through wearables and virtual reality, resulting in a shift in consumers’ consumption habits and technology adoption. The one interesting element that governs this seismic […]

Mobile is one of the fastest-growing media channels in history. With everything available at our fingertips, and the Internet of Things starting to link our cars, clothes and household appliances to our smartphone’s and wearable devices, we can expect to see its integration as an indispensable tool to our everyday lives to continue. In fact, […]

For the first time, UM MENA has launched its annual trends for 2016 in a report titled “Next Thing Now”. The report features the insight of media specialists at the agency as well as professionals from Coca- Cola, Google, DMS and Yahoo! Highlights from the report include: Technology & innovation For 2016, brands must approach […]

Visa unveiled its connected car proof of concept, developed in partnership with Accenture, at the Mobile World Congress this year. Visa’s connected car commerce execution builds on the idea of enabling a seamless mobile payment experience in consumer vehicles. The prototype is being showcased for the first time ever in the region at the Middle […]

GITEX Technology Week turns 35 this year and will showcase next generation tech solutions intended to drive Middle East business into the Internet of Things era. Taking place from 18-22 October at Dubai World Trade Center, attendees can expect technology from drones to robotics, and more presented under theme “The Internet Future of Everything”. According to IDC, […]

Chief digital officer at Cheil Worldwide, Peter Kim, delivered a talk on the future of social media at Cannes Lions 2015. Referencing the evolution of Facebook from a university students’ platform and of YouTube that launched with a video of the San Diego Zoo, Kim implored brands to look back at the history of these […]

  What did you think of Festival of Media coming to the region for the first time this year? I think it’s about time. Due to the way awards are structured here, they generally tend to lean more toward creativity, so they lack a certain level of rigor. What media companies have done here – […]

According to research firm Morgan Stanley, one billion smartphones were shipped globally in 2013, compared with 175 million in 2009. These smartphones now represent 30 percent of all mobile phone sales worldwide. Interestingly, smartphones were shipped at three times the rate of tablets and at almost three times the rate of computers in 2013. Fast […]

Research firm Euromonitor International recently released its report titled: “The top 10 global consumer trends for 2015,” authored by Daphne Kasriel-Alexander, consumer trends consultant, Euromonitor International, UK. As consumers increasingly make choices based on creating a positive impact on community and the world of digital and real life converge, consumption patterns are set to see […]

  The “Internet of Things” (IoT) has recently exploded as a hot new “thing,” fueled in part by Google‘s and Cisco’s increasing strategic investments, and an estimated $19 trillion dollar market opportunity (that’s more than 20 times the projected global spend for all of media in 2018). Articles in publications such as The Wall Street Journal and the Harvard Business Review have […]

Payment solutions provider Visa Inc. has created Visa Digital Solutions, a suite of offerings that facilitate secure payments across a broad range of Internet-connected devices and wearables. In 2014, commerce initiated with mobile phones and tablets is expected to total $114 billion in the US alone, according to research firm Forrester. Two-thirds of those sales will happen via […]

  A Dubai-based startup, Deehubs, has developed a social media platform that connects outdoor digital billboards with audiences in a power play that could deliver the advertising Holy Grail of engagement, interaction and highly targeted commercials. Digital billboard owners will be able to license software from Deehubs, enabling brands to run advertising campaigns that leverage […]