Search Results for : Independent Agency

Gambit Communications, a local independent agency, has announced its launch late July in the Middle East market. Gambit Communications is named after the opening move of the game of chess. “The name is also a double-entendre because the phrase ‘make an opening gambit’ also means ‘to start a conversation with someone’, and in our field […]

[Image: David Balfour, co-founder, Lightblue] Chalhoub Group’s luxury fragrance house Ghawali has appointed Lightblue as its lead creative agency. Lightblue will lead Ghawali’s marketing efforts in creative, content creation and experiential. Supported by Havas PR and Havas Media, the independent agency will steer the luxury house’s effort for the year to come. Commenting on the appointment, Anees […]

Ford launched its global review in April this year putting incumbent WPP’s Global Team Blue (GTB) under peril, especially at a time when the group deals with naming Martin Sorrell’s successor. Now, a few months later, Ford has tapped Wieden & Kennedy New York for a short-term marketing assignment that comes amid its massive global agency […]

Omnia, an independent brand and digital agency based in Dubai, is officially announcing the opening of its new Jordanian office. Located in the capital, Amman, the new office is in response to the growing demand for Omnia’s digital expertise and will act as a digital development hub for the company’s growing roster of digital clients […]

Following a multi-agency pitch earlier this year, Socialize has been awarded the digital communications and social media mandate for Sony across the Middle East and Africa region. The account was previously handled by independent agency, Qrious. Socialize has been tasked with increasing awareness and interest around Sony’s diverse range of products across televisions, audio, digital […]

Meraas has tapped independent agency Digital Willow, which is expanding its footprint in the Middle East with this win. “We are confident that our partnership will be a fruitful one, with our efforts to date being focused on two parts of the Meraas Leisure and Entertainment division: DXB Venues and Hub Zero,” says the agency in […]

UAE-based independent agency Tonic International has been reappointed as Audi Middle East’s lead creative agency. The agency is responsible for Audi’s strategic positioning and campaigns in the region while supporting its sales and drive growth. The agency has been working with Audi Middle East for the past seven years. The reappointment will see an increased […]

Mint MENA started as a humble production consultancy in 2010 with a vision of extracting the TV producer resources from agencies to cut their overheads and drive efficiencies from a central pool of producers serving multiple agencies. With Dolly Saidy at the helm, the agency quickly transformed, over the next four years, from mere production […]

Four Communications, the independent communications agency located in London, Abu Dhabi, Dubai and Edinburgh, is ready to undergo an expansion due to a £10 million equity finance investment from BGF (Business Growth Fund), taking a minority stake in the agency. The key services provided by Four Communications, include, PR, public affairs, marketing, sponsorship, digital and […]