Insights
Industry
People
Culture
Brand Studio
Facebook Hub
Choueiri Group Deep Dives
OMD Corner
LEAD with ABG
Insights
Brand Studio
Facebook Hub
Choueiri Group Deep Dives
OMD Corner
LEAD with ABG
ABOUT US
CONTACT US
ADVERTISE WITH US

Search Results for : Independent Agency

Industry
August 20, 2019 Meet Gambit, A New Addition

Gambit Communications, a local independent agency, has announced its launch late July in the Middle East market. Gambit Communications is named after the opening move of the game of chess. “The name is also a double-entendre because the phrase ‘make an opening gambit’ also means ‘to start a conversation with someone’, and in our field […]

Industry
January 09, 2019 Lightblue appointed lead creative agency for Ghawali

[Image: David Balfour, co-founder, Lightblue] Chalhoub Group’s luxury fragrance house Ghawali has appointed Lightblue as its lead creative agency. Lightblue will lead Ghawali’s marketing efforts in creative, content creation and experiential. Supported by Havas PR and Havas Media, the independent agency will steer the luxury house’s effort for the year to come. Commenting on the appointment, Anees […]

Industry
September 01, 2018 Ford just tapped this agency in the midst of global review

Ford launched its global review in April this year putting incumbent WPP’s Global Team Blue (GTB) under peril, especially at a time when the group deals with naming Martin Sorrell’s successor. Now, a few months later, Ford has tapped Wieden & Kennedy New York for a short-term marketing assignment that comes amid its massive global agency […]

Industry
July 13, 2018 How independent agency Omnia is planning regional expansion

Omnia, an independent brand and digital agency based in Dubai, is officially announcing the opening of its new Jordanian office. Located in the capital, Amman, the new office is in response to the growing demand for Omnia’s digital expertise and will act as a digital development hub for the company’s growing roster of digital clients […]

Industry
June 05, 2018 Socialize wins new account

Following a multi-agency pitch earlier this year, Socialize has been awarded the digital communications and social media mandate for Sony across the Middle East and Africa region. The account was previously handled by independent agency, Qrious. Socialize has been tasked with increasing awareness and interest around Sony’s diverse range of products across televisions, audio, digital […]

Industry
March 29, 2018 Meraas has appointed a digital and media agency

Meraas has tapped independent agency Digital Willow, which is expanding its footprint in the Middle East with this win. “We are confident that our partnership will be a fruitful one, with our efforts to date being focused on two parts of the Meraas Leisure and Entertainment division: DXB Venues and Hub Zero,” says the agency in […]

Industry
February 08, 2018 This is Audi Middle East’s lead creative agency

UAE-based independent agency Tonic International has been reappointed as Audi Middle East’s lead creative agency. The agency is responsible for Audi’s strategic positioning and campaigns in the region while supporting its sales and drive growth. The agency has been working with Audi Middle East for the past seven years. The reappointment will see an increased […]

Industry
October 16, 2017 Mint MENA: An ex-ad man and ex-production queen’s brainchild

Mint MENA started as a humble production consultancy in 2010 with a vision of extracting the TV producer resources from agencies to cut their overheads and drive efficiencies from a central pool of producers serving multiple agencies. With Dolly Saidy at the helm, the agency quickly transformed, over the next four years, from mere production […]

Industry
June 12, 2016 Leo Burnett’s ARC repositioned as independent agency

Effective July 1, Leo Burnett MEA’s experiential and shopper marketing division ARC will function as an independent agency, serving all Publicis Communications agencies in the region. The move follows the global restructure of Publicis Groupe, which Raja Trad spoke about earlier this year. Raja Sowan, currently regional director of retail engagement practice at ARC, will […]

Industry
April 13, 2016 Women to watch in the GCC

Dana Adhami Head of MENA at Maker Studios Inc. Adhami started her career in 2004 with independent agency Catch, where she grew from media manager to digital director – UAE over a period of four years. Since then, she has only grown further, specializing in the field of digital and, as a natural progression, mobile. […]

Industry
March 02, 2016 Socialize launches influencer brand network, Front Row

Independent agency Socialize has launched its own influencer brand network, Front Row, which is a platform for Middle East influencers to meet and interact with brands. Akanksha Goel, director of the agency, compares it to a dating app, “but for online credibility”. “Working with digital influencers is becoming increasingly popular and, more importantly, it is […]

Industry
May 31, 2015 Socialize awarded digital duties for Mercedez-Benz

Following a multi-agency pitch, Daimler has appointed independent agency Socialize to handle the social media duties for Mercedes-Benz across the Middle East and Levant. “We are really happy to be working with Daimler and look forward to raising the social media marketing bar for Mercedes-Benz in the region” says Akanksha Goel, managing director, Socialize. “With […]

Industry
November 13, 2014 Nestle USA trims digital agency roster

  After a lengthy review process that began this spring, Nestle USA whittled down its more than 15 digital roster shops to eight, including Dentsu’s 360i, Engine’s Deep Focus, Interpublic’s Huge and WPP’s Grey, as well as independent shops Resource/Ammirati, Threshold Interactive, SmithBrothers and Swift. The review, which covered Nestle USA brands, was initiated earlier this year to “streamline the […]

Industry
November 03, 2014 Publicis to acquire digital agency giant Sapient for $3.7 billion

  Publicis Groupe is back on track with its digital acquisitions only months after its failed merger with rival Omnicom, and it’s going big. The French holding company said Monday morning that it has inked a deal to acquire Boston-based digital network Sapient Corp for $3.7 billion in an all-cash transaction at $25 per share. The […]

Industry
May 19, 2014 Aldar Academies appoints Face to Face to lead strategic and creative campaign

  Face to Face announced its successful win of the Aldar Academies account, following a rigorous and competitive pitch process. Face to Face has developed an overall integrated communications campaign idea to build awareness of and reinforce Aldar Academies’ educational proposition in the Abu Dhabi and Al Ain markets and support the individual schools’ communications […]

Industry
February 05, 2014 Huawei appoints Serviceplan Middle East as advertising strategy partner

  As part of its 2014 strategy to widen awareness of its services across the region, Huawei – a leading global information and communications (ICT) solutions provider, announced a partnership with Serviceplan Middle East, the Dubai arm of Europe’s largest owner-managed independent agency. This partnership will see Serviceplan develop Huawei’s ongoing advertising strategy in the […]

Industry
August 05, 2015 Four Communications will expand due to BGF investment

Four Communications, the independent communications agency located in London, Abu Dhabi, Dubai and Edinburgh, is ready to undergo an expansion due to a £10 million equity finance investment from BGF (Business Growth Fund), taking a minority stake in the agency. The key services provided by Four Communications, include, PR, public affairs, marketing, sponsorship, digital and […]

Subscribe to

our newsletter.

This site uses cookies: Find out more.

Logo
  • Insights
  • Industry
  • People
  • Culture
  • Brand Studio
  • Facebook Hub
  • Choueiri Group Deep Dives
  • OMD Corner
  • LEAD with ABG
  • About Us
  • Contact Us
  • Advertise With Us
  • Privacy Policy
  • Disclaimer
NEWSLETTER

Get a monthly round-up of Communicate's best insights

© 2020 communicateonline.me
About Us
Contact Us
Advertise With Us
Privacy Policy
Disclaimer
icon
icon
icon
icon
icon
© 2020 communicateonline.me