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Search Results for : Iab Gcc

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Industry
November 18, 2021
TAG Expands International Standards to GCC Region
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Industry
November 17, 2021
ABG, IAB GCC, and TAG Launch New Standards to Fight Criminal Activity
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Industry
September 26, 2021
IAB GCC: MENA Digital Ad Spend Reaches$3.6 billion in 2020
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People
June 14, 2021
Omnicom Media Group MENA promotes Elda Choucair to CEO
Industry
March 08, 2020 IAB urges industry-wide participation in digital initiative

The Interactive Advertising Bureau (IAB) GCC urges for greater participation in an industry-wide study to comprehensively measure the size of the region’s digital advertising market. The study which was launched in October of last year is designed to deliver an estimate of the GCC’s digital advertising market. However, the involvement by industry stakeholders has been lower than […]
Industry
October 16, 2019 IAB launches new study about the MENA digital advertising market
The Interactive Advertising Bureau (IAB) announced on October 2nd,  the start of a new study aiming to evaluate comprehensively the actual size of the region’s digital advertising market.
Industry
November 19, 2018 IAB GCC launches after 9 years of deliberation

What is IAB? The Interactive Advertising Bureau (IAB) is an independent body aimed at benefiting the digital ecosystem through education, research, standards, guidelines and best practices. Founded in 1996, it is headquartered in the US and has 43 licensed IABs around the world. Why did it take nine years for IAB to get its GCC […]
Industry
September 25, 2017 Why we need to pay more attention to viewability and what must change

By Elie Khouri, CEO, Omnicom Media Group MENA With the amount of data and technology available today, marketers are expected to be more accountable and strategic in the way they stimulate business growth. Marketing is increasingly viewed at the board level as an investment rather than an expense; the quantifiable return being expressed in better […]
Industry
April 20, 2020 IAB Survey on the Impact of Covid-19

The International Advertising Bureau (IAB) recently conducted an online survey with 29 senior executives from the marketing teams of agencies and clients, to understand their media spending plans for the remainder of the year. The survey sample includes 62% representation from agencies, 24% from clients and 14% from other entities such as publishers. The respondents […]