Search Results for : Global Issues

Global social listening and analytics company, Talkwalker, and inbound marketing and sales platform, Hubspot have released the social media trends for 2021. 2020 was a year no one could have predicted, mainly thanks to the impacts of Covid-19. But with regards to the report, Covid-19 is considered as a catalyst that expedited issues, ideas, and […]

Reda Raad, chief executive of communications group TBWA\RAAD, on how true leaders should address the current crisis. Just a few short months ago, the year ahead looked promising and prosperous. Now, the talk is of mere survival. The sheer scale of the unfolding crisis has led to panic and paralysis on a global scale, but […]

  It all started from a ‘quality’ news source exposé with the headline “Big brands fund terror,” highlighting how content from global brands was appearing next to terrorism-related content and inadvertently funding terrorist groups. As brands began to boycott GDN and YouTube the concern around brand safety grew, hitting Google where it hurts with an […]

Saudi-based English daily, Arab News, has entered an exclusive partnership with online polling firm YouGov. The deal will see YouGov conduct regular polls relating to the MENA, which will help shed light on regional sentiment toward international events, as well as producing credible research on international opinion on Arab affairs. The results of the polls […]

The world’s largest advertising and marketing service groups have decided, for once, to put their competitive differences aside and collaborate and support the United Nations for the good of the world. Dentsu, Havas, IPG, Omnicom, Publicis Groupe and WPP pledged to launch “Common Ground”, a major initiative in support of the UN’s Sustainable Development Goals […]

Millward Brown Vermeer’s Marc de Swaan Arons, CMO and executive board member, recently presented in Dubai on findings from a new report released by the company on Marketing2020 – Organizing for Growth. In his talk, he highlighted the current marketing landscape, explaining that “speed is of the essence,” referring to the importance for marketers’ to […]

Stephen George, CEO & Founder of California-based Surkus, a platform that connects businesses with consumers, talks about the importance of brands standing in solidarity with people during social situations. “For once. Don’t do it.” Nike’s message in its recent ad campaign flips its long-standing tagline, with powerful results. The brand was one of the first big […]