Search Results for : Football

Gaming has become one of the most profitable entertainment spaces in recent years but brands in the region have yet to dig into it. Why? Haven’t you heard? Since last September, French couture powerhouse Louis Vuitton has been designing outfits for Riot Games’ free-to-play video game League of Legends’ virtual characters. What’s more, Louis Vuitton […]

Stephen George, CEO & Founder of California-based Surkus, a platform that connects businesses with consumers, talks about the importance of brands standing in solidarity with people during social situations. “For once. Don’t do it.” Nike’s message in its recent ad campaign flips its long-standing tagline, with powerful results. The brand was one of the first big […]

There is more content out there than at any other point in time. Some moments get more eyeballs than others, though. Communicate looks at the most-viewed content globally. Beijing Olympics Opening Ceremony (2008) The ceremony makes it to the top rank of yet another list. This time, it sits at the top for the most-viewed […]

Image credit: Arsen Galstyan / AFP By Puja Pannum, managing director at Blis MENA The World Cup: whether it’s vuvuzelas or 7-0 thrashings, it’s the sporting event of the year that is sure, as always, to have a massive global impact. As for brands, it’s a crucial time to drive awareness and sales – Coca Cola, […]

Excitement is high for the FIFA World Cup in the region with four Arab countries participating in it for the first time. The first game on June 14 will see Saudi Arabia and Russia kick off the tournament. A GCC-wide study by OMD shows that 75 percent consider themselves extreme football fanatics and 65 percent […]

  It occurred to me when I was in Brazil for the World Cup that when the 2010 tournament kicked off in South Africa, the iPad was just a couple of months old. Apple has shifted more than 200 million tablets since then and the second-screen experience is now the norm.  By the time Mario […]

  The World Cup 2014 in Brazil and the run-in to the tournament have shed a new light on our industry, and the creative and executional challenges it now faces. A few years ago, the focus would have been on big budget TV executions that blew you away. Not anymore. Take Nike, which ignored all […]