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Search Results for : Football

Industry
July 23, 2020 Gaming Up Content

Gaming has become one of the most profitable entertainment spaces in recent years but brands in the region have yet to dig into it. Why? Haven’t you heard? Since last September, French couture powerhouse Louis Vuitton has been designing outfits for Riot Games’ free-to-play video game League of Legends’ virtual characters. What’s more, Louis Vuitton […]

People
June 15, 2020 Why It Helps for Brands to Be Brave

Stephen George, CEO & Founder of California-based Surkus, a platform that connects businesses with consumers, talks about the importance of brands standing in solidarity with people during social situations. “For once. Don’t do it.” Nike’s message in its recent ad campaign flips its long-standing tagline, with powerful results. The brand was one of the first big […]

Culture
January 20, 2020 Viewable History- Five Most-Watched Sporting Events In the World

There is more content out there than at any other point in time. Some moments get more eyeballs than others, though. Communicate looks at the most-viewed content globally. Beijing Olympics Opening Ceremony (2008) The ceremony makes it to the top rank of yet another list. This time, it sits at the top for the most-viewed […]

OTT vs TV
Choueiri Group Deep Dives
November 14, 2019 DEEP DIVES WITH CHOUEIRI GROUPHow Intigral Places Saudi Arabia on the OTT Map
Intigral CEO Hamoud Al Rumayan explains how his company is changing viewing habits in Saudi Arabia, while supporting the kingdom’s vision for the future.
man
Facebook Hub
Masterminds
August 20, 2019
Ooredoo Telecom Kuwait, A Rejuvenated Brand
Industry
July 08, 2019 Why OPPO’s Latest Campaign Is A Must See

With a strong record of creating cutting-edge phones that are as forward-thinking as they are innovative, OPPO seems to have taken the lead in exploring into uncharted territories with its latest OPPO Reno Series– a smartphone that has created a huge buzz in the Middle East for its large, uninterrupted screen with a sleek pop-up […]

Industry
June 27, 2019 Are Brands, Celebrities and Influencers A Match Made in Heaven?

By Bassam Mustafa Influencer marketing has seen a major growth spurt, and is currently all the rage. With football superstar Leo Messi kicking off the Expo 2020 Dubai video campaign, to Bollywood king Shahrukh Khan being locked down by Visit Dubai, the region has been bursting at the seams with celebrity and brand unions this year. But how […]

Industry
June 16, 2019 The Trio That Created NIKE’S ‘Dream Crazy’

By Ann-Christine Diaz Tennis pro Serena Williams, skateboarder Lacey Baker and high school football player/homecoming queen Alicia Woollcott are among the athletes who “dreamed crazy” in Nike’s 30th anniversary “Just Do It” effort. But Nike dreamed crazy, too. The brand took a stand and threw itself into the center of cultural controversy by featuring former […]

Industry
June 12, 2019 The Value Of Diversifying Data in 2019

By Puja Pannum Let’s face it, you can’t truly get to know your audience based on the content they read. Imagine someone reads a football article, for instance. Based on this information, it would be understandable if a brand thought that this person might want to buy some football boots, when in actual fact they have […]

Industry
June 11, 2019 Fortnite Emerges As A Social Media Platform For Gen Z

By George P. Slefo A new study suggests that Fortnite has more in common with Facebook than Call of Duty, with the massively popular game emerging as a new kind of social network for a key demographic of younger consumers that brands covet. “Unlike other platforms and services, Fortnite uniquely combines benefits from gaming, social […]

Industry
April 15, 2019 How Receptive are Audiences on Twitter?

The growth in the penetration and pervasiveness of the Internet and smart mobile devices, especially in MENA, has led to unprecedented social media usage in the Middle East, according to findings by a Twitter research team. Twitter commissioned NeuroInsight, one of the world’s leading neuroscience-based market research companies, to conduct a neuroscience study that looks […]

Industry
March 01, 2019 Marriott rebrands rewards program introducing ‘Bonvoy’

Marriott International is launching a global marketing campaign introducing Marriott Bonvoy, the new name that replaces Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG). The campaign celebrates Marriott Bonvoy as a travel program with the tag line “Rewards Reimagined” through its 30 hotel brands. “Marriott Bonvoy expresses the joy of ‘good travel’ made […]

Industry
January 28, 2019 Why Coke is NOT running an in-game Super Bowl ad for the first time since 2006

Coca-Cola will not run an in-game Super Bowl ad for the first time since 2006. Instead, the beverage giant this year will air a 60-second pre-game spot right before the National Anthem. The anthem, of course, has emerged as a polarizing moment in National Football League games since Colin Kaepernick in 2016 began kneeling during […]

Industry
July 13, 2018 How independent agency Omnia is planning regional expansion

Omnia, an independent brand and digital agency based in Dubai, is officially announcing the opening of its new Jordanian office. Located in the capital, Amman, the new office is in response to the growing demand for Omnia’s digital expertise and will act as a digital development hub for the company’s growing roster of digital clients […]

Industry
June 24, 2018 Fancy watching the World Cup in an Uber?

With 75 percent in the GCC considering themselves “extreme football fans,” it’s no surprise that the FIFA World Cup is garnering massive viewership from the region – more so given the participation of regional teams. And that raises the question of where local audiences are watching it. Thanks to a new deal the answer might […]

Industry
June 22, 2018 Why this ad man doesn’t attend Cannes. Ever.

Do you do the Cannes Cannes?  By David Parkinson, co-founder, Brave & Heart I went to Cannes Lions. Once. It started well: flight into Nice, taxi to Cannes, take in the narrow streets with a sense of excitement in the air. The streets were thick with older dark-rimmed glasses in sailor tops mixed with younger preppy […]

Industry
June 11, 2018 Not participating in the World Cup? Here’s how you can still win

Image credit: Arsen Galstyan / AFP By Puja Pannum, managing director at Blis MENA The World Cup: whether it’s vuvuzelas or 7-0 thrashings, it’s the sporting event of the year that is sure, as always, to have a massive global impact. As for brands, it’s a crucial time to drive awareness and sales – Coca Cola, […]

Industry
June 03, 2018 Du vs Etisalat vs beIN: How can GCC viewers watch the FIFA World Cup

Excitement is high for the FIFA World Cup in the region with four Arab countries participating in it for the first time. The first game on June 14 will see Saudi Arabia and Russia kick off the tournament. A GCC-wide study by OMD shows that 75 percent consider themselves extreme football fanatics and 65 percent […]

Industry
May 29, 2018 Do creative impressions work?

Sometimes advertisements and brand activities seem so bizarre, you can hardly believe it! Table fans that can take you to the moon. Chocolates that let you travel time. A vertical soccer match high in the air, 10 storeys off the ground to be precise. You think that’s impossible? Lo and Behold. Adidas proves nothing is […]

Industry
April 16, 2018 Testing the Status Quo

By Melek Ourir, junior planner, J. Walter Thompson Tunis  Queen Kahena, the Berber warrior queen of 7th century Magreb, was a beautiful and passionate woman by all accounts. She was also a fierce military strategist and often rode at the head of her armies facing her enemies. Bold and alluring, she forever stands as a […]

Industry
July 16, 2014 Second becomes first at the FIFA World Cup

  It occurred to me when I was in Brazil for the World Cup that when the 2010 tournament kicked off in South Africa, the iPad was just a couple of months old. Apple has shifted more than 200 million tablets since then and the second-screen experience is now the norm.  By the time Mario […]

Industry
July 03, 2014 Game changer

  The World Cup 2014 in Brazil and the run-in to the tournament have shed a new light on our industry, and the creative and executional challenges it now faces. A few years ago, the focus would have been on big budget TV executions that blew you away. Not anymore. Take Nike, which ignored all […]

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