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Search Results for : Fmcg

Communications Powerhouses TRACCS and Accordience Announce Strategic Global Affiliate Partnership Industry
November 12, 2024 Communications Powerhouses TRACCS and Accordience Announce Strategic Global Affiliate Partnership
TRACCS, the largest independent and homegrown communications consultancy in the MENA region, and Accordience announce affeliate partnership
TBWA\RAAD Appoints Rawad Al Dahouk as Head of Strategy for Saudi Arabia
People
September 09, 2024
TBWA\RAAD Appoints Rawad Al Dahouk as Head of Strategy for Saudi Arabia
Publicis Groupe ME&T Promotes Khaled Abou Nader as Chief Integration Officer
People
June 26, 2024
Publicis Groupe ME&T Promotes Khaled Abou Nader as Chief Integration Officer
Vasiliki Petrou to Bid Farewell to Unilever
People
June 14, 2024
Vasiliki Petrou to Bid Farewell to Unilever
The Business of Balancing Visibility and Authenticity
Industry
June 10, 2024
The Business of Balancing Visibility and Authenticity
Effie Worldwide Announces Results for 2023 Global Index
MENA Effie Works
MENA Effie Awards
June 06, 2024
Effie Worldwide Announces Results for 2023 Global Index
YouGov: Two-thirds of UAE and KSA Residents Have Boycotted Certain Brands
Industry
May 22, 2024
YouGov: Two-thirds of UAE and KSA Residents Have Boycotted Certain Brands
Havas Acquires Liquid to Enhance Commerce and Retail Media Expertise
Industry
May 14, 2024
Havas Acquires Liquid to Enhance Commerce and Retail Media Expertise
Dentsu Launches First of its Kind Cross-platform Attention Study in Arabic
Industry
May 08, 2024
Dentsu Launches First of its Kind Cross-platform Attention Study in Arabic
Edelman Announces Marie Claire Maalouf as EMEA Chief Creative Officer
People
April 16, 2024
Edelman Announces Marie Claire Maalouf as EMEA Chief Creative Officer
Immersing in Ogilvy's 'Global Rise of Influencer Marketing' Report
Industry
February 06, 2024
Immersing in Ogilvy's 'Global Rise of Influencer Marketing' Report
UM MENAT Appoints John Tippins as Regional Director – Strategy
People
January 02, 2024
UM MENAT Appoints John Tippins as Regional Director – Strategy
An Ethical Approach to Conscious Marketing
Industry
December 11, 2023
An Ethical Approach to Conscious Marketing
Omar Abou Ezzeddine Joins Media.Monks as Regional Managing Director Middle East and Africa
People
November 28, 2023
Omar Abou Ezzeddine Joins Media.Monks as Regional Managing Director Middle East and Africa
E-commerce Booms Amidst Middle East Inflationary Pressures
Industry
October 26, 2023
E-commerce Booms Amidst Middle East Inflationary Pressures
MSL Middle East's CEO Ajit Ramaswami Promoted to Strategic Advisory Role for MSL APAC
People
July 03, 2023
MSL Middle East's CEO Ajit Ramaswami Promoted to Strategic Advisory Role for MSL APAC
30 Under 30 2023: Megan Cupples
Industry
May 03, 2023
30 Under 30 2023: Megan Cupples
30 Under 30 2023: Ghada Masri
Industry
May 03, 2023
30 Under 30 2023: Ghada Masri
30 Under 30 2023: Layla Gaussin
Industry
May 02, 2023
30 Under 30 2023: Layla Gaussin
30 Under 30 2023: Malaika Menon
Industry
May 02, 2023
30 Under 30 2023: Malaika Menon
NielsenIQ Analysis Reveals FMCG Consumer Insights Across MEA during Ramadan
Industry
April 14, 2023
NielsenIQ Analysis Reveals FMCG Consumer Insights Across MEA during Ramadan
NielsenIQ Report: Shoppers are Now Facing Higher Prices in Saudi Arabia and the UAE
Industry
October 31, 2022
NielsenIQ Report: Shoppers are Now Facing Higher Prices in Saudi Arabia and the UAE
PepsiCo Unveils Food & Beverage Innovations Debuting at Expo 2020 Dubai
Industry
September 08, 2021
PepsiCo Unveils Food & Beverage Innovations Debuting at Expo 2020 Dubai
EXCLUSIVE RAMADAN INSIGHTS PART 1: What’s missing in your FMCG strategy? Industry
May 21, 2018 EXCLUSIVE RAMADAN INSIGHTS PART 1: What’s missing in your FMCG strategy?

This report addresses the important trends that impact the FMCG sector during the holy month of Ramadan in the MENA region, what marketing strategies FMCG brands adopt to connect with consumers, how FMCG brands measure the success of Ramadan-centric campaigns and, last but not the least, how FMCG marketers and advertisers need to catch up […]
SC Johnson consolidates media account with PHD Industry
June 18, 2015 SC Johnson consolidates media account with PHD

PHD, the international media network part of Omnicom Media Group, has been awarded SC Johnson’s full media account in both the MENA region and globally. According to the new agreement terms, PHD will be handling planning and buying responsibilities for the FMCG company, effective immediately. In a statement to the press, Fisk Johnson, Chairman and CEO […]