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Search Results for : First Party Data

Let's See How Publishers Are Preparing For The Cookie Apocalypse
Industry
May 30, 2021
Let's See How Publishers Are Preparing For The Cookie Apocalypse
How Can Brands And Publishers Tackle Data Deprecation?
Industry
April 18, 2021
How Can Brands And Publishers Tackle Data Deprecation?
Are Advertisers Prepared For the Cookie Apocalypse? IAB Doesn't Believe They Are
Industry
March 23, 2021
Are Advertisers Prepared For the Cookie Apocalypse? IAB Doesn't Believe They Are
CNN's Cathy Ibal:
People
March 18, 2021
CNN's Cathy Ibal: "The Media Landscape And Consumer Behaviour Are Changing All The Time"
The Changes Happening In B2B Marketing
Industry
February 10, 2021
The Changes Happening In B2B Marketing
The Key Takeaways From OMD's Reset 2021
Industry
February 08, 2021
The Key Takeaways From OMD's Reset 2021
Targeting User Identities in the Wake of Third Party Cookies
Industry
January 11, 2021
Targeting User Identities in the Wake of Third Party Cookies
Hidden treasures: 1st party data Industry
February 13, 2019 Hidden treasures: 1st party data

By Hussam El-Hage, digital marketing manager, Arabian Automobiles Buried treasure; the epitome of every pirate story. The infamous “X marks the spot” leads us to the hidden troves of gold and jewels; treasure chests filled to the brim with coins. Blackbeard’s hidden gold has modern age treasure hunters scouring the oceans casting their “prospecting nets” […]
Facebook’s Carolyn Everson goes on the defensive Industry
March 23, 2018 Facebook’s Carolyn Everson goes on the defensive

Carolyn Everson, vice-president of global marketing solutions at Facebook, says she actually started her fix-it tour (our words) days before CEO Mark Zuckerberg ventured out to speak on the Cambridge Analytica affair. She called the company’s top advertisers on Saturday, the day after the company first acknowledged the harvesting of data from some 50 million Facebook users […]
Monty Python, data and the Holy Grail of marketing Industry
September 19, 2014 Monty Python, data and the Holy Grail of marketing

  You have probably heard it many times already, haven’t you? Data — big or small — is the new “Holy Grail of modern marketing”.  When it comes to programmatic trading of advertising inventory, data — in a similar fashion to Jerusalem for the Abrahamic religions Judaism, Christianity and Islam – sits at the epicenter […]