Search Results for : Emirates Airline

Talkwalker used its social media search engine tool, Quick Search to dive into the online conversations happening in the MENA region around Covid-19. Here are the insights: The conversation clusters around Covid-19 in the Middle East includes insights from various sources as such as media, consumer and social data. The main conversation topic that is […]

People seek clarity and guidance from businesses as well during times of crisis. Eimear Lambe, Director of Twitter Next, EMEA and Stephanie Terroir, Head of Twitter Next, MENA, share tips on what brands should keep in mind while communicating with their audience during these troubling times.  Since the emergence and subsequent outbreak of COVID-19, there […]

By Brian Braiker Evans Nguyen flits inside a giant glass box, hitting a tennis ball against a digital backboard with a moving target on it. The clock is ticking as he scrambles to bank the ball off the wall as many times as he can. He has 90 seconds to move a digital Mercedes sedan across […]

Marriott International is launching a global marketing campaign introducing Marriott Bonvoy, the new name that replaces Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG). The campaign celebrates Marriott Bonvoy as a travel program with the tag line “Rewards Reimagined” through its 30 hotel brands. “Marriott Bonvoy expresses the joy of ‘good travel’ made […]

Expo 2020 now has 10 Official Premier Partners and two Official Partners The latest announcement has confirmed a F&B partner This is the first World Expo in the MEASA region  In the last 167 years, Expo 2020 is the first World Expo to be held in the Middle East, Africa and South Asia (MEASA) region. […]

Following a creative pitch, Emirates Airline has appointed Leo Burnett as its full-service advertising agency in the Gulf, Middle East and North Africa. The account was previously managed by Impact BBDO and several regional agencies including the incumbent and FP7 participated in the pitch process. The partnership between Emirates Airline and Leo Burnett Dubai will […]

Recently, football club giant, Real Madrid and Emirates airline took their partnership to new heights, revealing a Real Madrid decal displayed on the airlines’ A380 aircraft this past weekend. Pictures of football maestros Cristiano Ronaldo, Gareth Bale, Sergio Ramos, James Rodríguez, Karim Benzema and Marcelo are plastered across the A380, visible on both sides of […]

Arabian Gulf league and Emirates have recently announced a three year, 25 million AED agreement making the airline the official partner and sponsor of the sports league. The aim of the sponsorship is to provide brand visibility at the Arabian Gulf Super Cup, which began August 15.  Advertising opportunities will be had by Emirates at […]

BPG Cohn & Wolfe has been appointed by the Emirates Airline Festival of Literature as its regional PR agency. Based out of Dubai, BPG Cohn & Wolfe has been working alongside Festival management to promote the 8th edition which will take place in Dubai this March at the InterContinental Hotel, Dubai Festival City. The Emirates Airline Festival […]

The Oxford Dictionary defines a ‘mobile phone’ as “a telephone with access to a cellular radio system so it can be used over a wide area, without a physical connection to a network” and the word ‘mobile’ as “able to move or be moved freely or easily”. However, with the introduction of phablets, tablets and […]

As international and local media digressed into the infrastructural and economic implications of Dubai’s Expo 2020 bid win in November 2013 – which, according to an infographic released by Starcom MediaVest Group (SMG) MENA in early 2014, generated some 161,525 tweets, of which 118,083 were congratulatory and 82 percent were on announcement day – the […]

Communicate is back with its list of the top 100 brands for the year, counting down the biggest spenders in 2014 based on data received from market research firm, Ipsos. Surprisingly, Pepsi, despite its heavy advertising during the 2014 FIFA World Cup and sponsorship of the Indian Premier League in Dubai, drops from its number […]

Clique Interactive has launched a new app for the Emirates Airline Festival of Literature (EAFOL) scheduled for March 3-7, 2015. The #EAFOL15 app was developed to help festival-goers enhance their experience at this regional gathering of authors and literature fans. Available on both iOS and Android, the free app offers notifications and syncs to the user’s calendar. Festival attendees […]

Vision magazine – a quarterly publication offering fresh perspectives from Dubai – has launched an interactive app for today’s readers who increasingly consume news and information through digital media. By featuring exclusive multimedia content and image galleries, the app gives readers an immersive experience, offering a new and complementary take on the traditional print magazine […]

  In May 2014, the number of active Facebook, LinkedIn and Twitter users reached nearly 81 million, 8.5 million and six million, respectively, in the Arab world, nearly doubling from the previous year, according to the Arab Social Media Report. The regional average for Facebook penetration jumped to 21.5 percent for the same period, up […]

  The first step Malaysian Airlines (MAS) has been grabbing headlines with the disappearance of MH370 this March and the shooting down of MH17 just two months later. The recent events raise an important question: what is the first lesson in damage control for a brand? Expect the unexpected and that a crisis will happen, […]

  Football is not just a passion, but also big business in the Middle East region – with cash-rich Gulf states investing serious money in a bid to enhance their countries’ brands globally. According to Deloitte, seven out of 20 top football clubs in the world by revenue are sponsored by Middle Eastern airlines, including AC Milan (Emirates Airline) and Manchester City […]

    International social media monitoring and analytics platform Socialbakers has released its social marketing report for the month of May 2014. The report shows that the average number of Facebook fans for the top 20 brands in the UAE equaled 248,333, while the average number of Twitter followers equaled 54,563 (compared to 218,972 Facebook […]

  Global marketing and media consulting business ID Comms has opened a new office in Dubai, which will be headed up by Mike Readman, the former CEO of Starcom MediaVest Group in MENA.The new office will be the third outpost of ID Comms, which is headquartered in London and also has offices in Singapore. Readman […]