Search Results for : Emirates Airline

Talkwalker used its social media search engine tool, Quick Search to dive into the online conversations happening in the MENA region around Covid-19. Here are the insights: The conversation clusters around Covid-19 in the Middle East includes insights from various sources as such as media, consumer and social data. The main conversation topic that is […]

People seek clarity and guidance from businesses as well during times of crisis. Eimear Lambe, Director of Twitter Next, EMEA and Stephanie Terroir, Head of Twitter Next, MENA, share tips on what brands should keep in mind while communicating with their audience during these troubling times.  Since the emergence and subsequent outbreak of COVID-19, there […]

By Brian Braiker Evans Nguyen flits inside a giant glass box, hitting a tennis ball against a digital backboard with a moving target on it. The clock is ticking as he scrambles to bank the ball off the wall as many times as he can. He has 90 seconds to move a digital Mercedes sedan across […]

Marriott International is launching a global marketing campaign introducing Marriott Bonvoy, the new name that replaces Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG). The campaign celebrates Marriott Bonvoy as a travel program with the tag line “Rewards Reimagined” through its 30 hotel brands. “Marriott Bonvoy expresses the joy of ‘good travel’ made […]

Expo 2020 now has 10 Official Premier Partners and two Official Partners The latest announcement has confirmed a F&B partner This is the first World Expo in the MEASA region  In the last 167 years, Expo 2020 is the first World Expo to be held in the Middle East, Africa and South Asia (MEASA) region. […]

Following a creative pitch, Emirates Airline has appointed Leo Burnett as its full-service advertising agency in the Gulf, Middle East and North Africa. The account was previously managed by Impact BBDO and several regional agencies including the incumbent and FP7 participated in the pitch process. The partnership between Emirates Airline and Leo Burnett Dubai will […]

Arabian Gulf league and Emirates have recently announced a three year, 25 million AED agreement making the airline the official partner and sponsor of the sports league. The aim of the sponsorship is to provide brand visibility at the Arabian Gulf Super Cup, which began August 15.  Advertising opportunities will be had by Emirates at […]

BPG Cohn & Wolfe has been appointed by the Emirates Airline Festival of Literature as its regional PR agency. Based out of Dubai, BPG Cohn & Wolfe has been working alongside Festival management to promote the 8th edition which will take place in Dubai this March at the InterContinental Hotel, Dubai Festival City. The Emirates Airline Festival […]

Communicate is back with its list of the top 100 brands for the year, counting down the biggest spenders in 2014 based on data received from market research firm, Ipsos. Surprisingly, Pepsi, despite its heavy advertising during the 2014 FIFA World Cup and sponsorship of the Indian Premier League in Dubai, drops from its number […]

Clique Interactive has launched a new app for the Emirates Airline Festival of Literature (EAFOL) scheduled for March 3-7, 2015. The #EAFOL15 app was developed to help festival-goers enhance their experience at this regional gathering of authors and literature fans. Available on both iOS and Android, the free app offers notifications and syncs to the user’s calendar. Festival attendees […]

Vision magazine – a quarterly publication offering fresh perspectives from Dubai – has launched an interactive app for today’s readers who increasingly consume news and information through digital media. By featuring exclusive multimedia content and image galleries, the app gives readers an immersive experience, offering a new and complementary take on the traditional print magazine […]

  In May 2014, the number of active Facebook, LinkedIn and Twitter users reached nearly 81 million, 8.5 million and six million, respectively, in the Arab world, nearly doubling from the previous year, according to the Arab Social Media Report. The regional average for Facebook penetration jumped to 21.5 percent for the same period, up […]

  The first step Malaysian Airlines (MAS) has been grabbing headlines with the disappearance of MH370 this March and the shooting down of MH17 just two months later. The recent events raise an important question: what is the first lesson in damage control for a brand? Expect the unexpected and that a crisis will happen, […]