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Search Results for : Dubai Lynx

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People
December 10, 2020
Manuel Bordé Promoted to Global Chief Creative Officer of Geometry/VMLY&R COMMERCE
People
October 20, 2019 Hande Guler Takes Over Creative at MRM/McCann Dubai.

MRM/McCann, one of the leading global customer relationship agencies has enlisted Hande Guler to oversee the company’s creative operations in the region. Hande comes with a global perspective on the industry after having a career that spanned across 3 countries. She specializes in developing integrated campaigns and products, designing and leading digital transformation strategies, and […]

Industry
May 28, 2019 How Can We Be Better Feminists As Marketers?

By Divya Ariga As virtuous as the “We should all be feminists.” $860 t-shirt from Dior may be, it does not attempt to look at the complex power relations which men and women present by merely existing. It is important that marketers and communications professionals absorb the idea that feminism, has real-world implications, that through simply […]

Industry
April 13, 2019 Social Campaign: Personal Growth

Trio students at Middlesex University achieved winnings in both the Masar Student Creative Award for Print Competition, and the Student Integrated Award Competition at the annual Dubai Lynx Festival. Communicate will be publishing a three parts interview with them. The Third and final interview is with Melina Serrao, who designed a campaign to inspire personal growth and development. […]

Industry
April 11, 2019 Social Campaign: Sense of Belonging

Trio students at Middlesex University achieved winnings in both the Masar Student Creative Award for Print Competition, and the Student Integrated Award Competition at the annual Dubai Lynx Festival. Communicate will be publishing a three parts interview with them. The Second interview is with Divya Ariga, who designed a campaign to empower blue-collar labour in the UAE. […]

Industry
April 10, 2019 Communications industry inspired to be braver

By Elías Jabbe The smoke has cleared after another memorable experience of learning during Dubai Lynx 2019. One of the key insights was the need to be braver and expand our comfort zones as humans and communications professionals. Through a series of panels held by The Marketing Society, Choueiri Group and the International Advertising Association, […]

Industry
April 09, 2019 Social Campaign: Reaching The Right Cords,

Trio students at Middlesex University achieved winnings in both the Masar Student Creative Award for Print Competition, and the Student Integrated Award Competition at the annual Dubai Lynx Festival. Communicate will be publishing a three parts interview with them. The first interview is with Rym Farran, who designed a campaign to promote adopting dogs. Rym Farran, created […]

Industry
March 22, 2019 Q&A with The Marketing Society’s Gemma Greaves & Khaled Ismail

[L: Gemma Graves; R: Khaled Ismail] Gemma Greaves is the chief executive at The Marketing Society and Khaled Ismail is The Marketing Society Dubai Chairman and vice-president of communications – Europe, Central Asia, Middle East & Africa Region – Tetra Pak Tell us about your Dubai hub, the progress since launch, and the kind of […]

Industry
March 17, 2019 EXCLUSIVE: Anghami’s Rami Zeidan on podcasts and audio

Audio ads generated $1.6 billion in the US in 2017 – a 39 percent jump from the year before – according to the Interactive Advertising Bureau (IAB) US podcast ad revenue rose a whopping 87 percent in 2017 (to $314 million from $169 million in 2016), according to a recent study by IAB and PwC […]

Industry
April 26, 2018 EXCLUSIVE: Reda Raad reveals the transformation of TBWA\Raad

“We are ready to embark on the next 15 years – with [a] heavy focus on accelerating digital, mobile and creating powerful content for our clients and their brands. We strive to be the most creative and proactive communications group in the region.” These were Reda Raad’s words at the agency’s 15th anniversary in the […]

Industry
April 24, 2018 BREAKING: TBWA\RAAD wins new account

TBWA\RAAD is on a high following its win as Agency and Network of the Year at the Dubai Lynx 2018 and bagging the du account from Leo Burnett. The agency is also believed to be pitching for Careem’s creative account. Mai Dubai, the Dubai-based bottled water company, has appointed TBWA\RAAD as its lead Creative Agency […]

Industry
April 17, 2018 WARNING: Only 4 in 10 CMOs to increase ad spend. But, where are these budgets going?

Just 3% of CMOs think they have the perfect internal skill set 72% are increasing content marketing budgets Only 25% say they make full use of data they have access to   A recent survey by marketing and advertising consultancy NewBase shows that globally CMOs are appreciating the changing media landscape, but the budgets show […]

Industry
October 10, 2017 Renault’s giving away free cars: Gimmick or not?

Following the Saudi Royal decree permitting women in the Kingdom to drive, automotive brands have been quick to adjust their marketing strategies. Most jumped online to congratulate Saudi women ­– Nissan being the most prominent among them. Ford, too, was quick to put out the below tweet garnering 15,456 retweets and 34,113 likes till date […]

Industry
October 04, 2017 How brands are reacting to Saudi women driving

Following the Saudi Royal decree permitting women in the Kingdom to drive, automotive brands have been quick to congratulate women – at least on social media. Here are a few: Volkswagen ME   الحين دورِك تجلسين في مقعد السائق #الملك_ينتصر_لقياده_المراه pic.twitter.com/XuRuVnA5Sn — Volkswagen ME (@VWMiddleEast) September 27, 2017 Ford Middle East   Welcome to the […]

Industry
July 23, 2017 Exclusive: Interview with Pierre Choueiri

Pierre Choueiri, Chairman and CEO, Choueiri Group, on what’s in store for Choueiri and the industry How are budgets changing in difficult times? How much is moving toward digital and is it at the expense of other channels? The media industry has been going through some tricky years, where in 2016, we saw an approximate […]

Industry
May 17, 2017 The Marketing Society celebrates first anniversary in the Middle East

The Marketing Society, a global network of 3000 senior marketers headquartered in the UK, marks the first anniversary of its Middle East chapter this week. Created to inspire bolder marketing leadership among senior in-house marketers, The Marketing Society Middle East brings together some of the region’s most seasoned marketers to learn, develop and share best […]

Industry
July 26, 2016 Win some, win some more

There’s no dearth of advertising award shows and, sometimes, winning can do more harm than good. This is why FP7 fundamentally focuses on the Effie Awards, Cannes Lions and the Dubai Lynx Awards. The global Effie Effectiveness Index has ranked FP7/DXB as the Most Effective Individual Agency – Global this year. The agency has been […]

Industry
April 13, 2016 Woman on a mission

Susan Credle is the global chief creative officer (CCO) of FCB. Over her 30 years of experience in the ad industry, she has worked her way up from a secretary – back when there were secretaries – to global CCO, working across big-name networks. Along the way, Credle has won several accolades, such as being […]

Industry
April 13, 2016 Women to watch in the GCC

Dana Adhami Head of MENA at Maker Studios Inc. Adhami started her career in 2004 with independent agency Catch, where she grew from media manager to digital director – UAE over a period of four years. Since then, she has only grown further, specializing in the field of digital and, as a natural progression, mobile. […]

Industry
December 21, 2015 Good, better, best

As the year draws to a close, Communicate looks back at who won what to determine its Agency of the Year ranking. We’re far from assuming that awards are all it takes to achieve success, but we can’t deny that they do play a role in achieving it. The list is based on a tally […]

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