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Search Results for : Diversifying

Riding the wave of change propels value of Kantar BrandZ Top 30 Emirati and Saudi brands to $97 billion Industry
November 05, 2024 Riding the wave of change propels value of Kantar BrandZ Top 30 Emirati and Saudi brands to $97 billion
Amol Ghate
Diverse Paths, Shared Growth: Ogilvy's Approach to Talent Integration
Industry
May 13, 2024
Diverse Paths, Shared Growth: Ogilvy's Approach to Talent Integration
Total M&A Market Dropped to $3.2 Trillion in 2023
Industry
February 12, 2024
Total M&A Market Dropped to $3.2 Trillion in 2023
Team Lewis Launches in Dubai
Industry
November 09, 2023
Team Lewis Launches in Dubai
A Life-Centric Approach to Transforming Sustainability from Within
Industry
September 28, 2023
A Life-Centric Approach to Transforming Sustainability from Within
CNN’s Marketplace Middle East Explores Saudi Arabia’s Ambitions to Become a Global Sporting Hub
Culture
September 01, 2023
CNN’s Marketplace Middle East Explores Saudi Arabia’s Ambitions to Become a Global Sporting Hub
Gaming Beyond Gaming: Its Evolution in the Marketing and Advertising Landscape
Industry
August 24, 2023
Gaming Beyond Gaming: Its Evolution in the Marketing and Advertising Landscape
Behind Publicis Groupe's Launch of a 'Returnship' Program
Culture
May 29, 2023
Behind Publicis Groupe's Launch of a 'Returnship' Program
MMS Showcases MBC Group’s Ramadan 2023 Line-Up & Sponsorship Opportunities
MMS Spotlight
February 10, 2023
MMS Showcases MBC Group’s Ramadan 2023 Line-Up & Sponsorship Opportunities
Finding Growth in New Markets with Cross-border Business
Industry
January 18, 2023
Finding Growth in New Markets with Cross-border Business
MEmob+ & GeoDB Join Hands to Launch a Decentralized Digital Wallet & Blockchain Protocol ODIN
Industry
October 11, 2022
MEmob+ & GeoDB Join Hands to Launch a Decentralized Digital Wallet & Blockchain Protocol ODIN
Advantages and Pitfalls of Multi-Brand Marketing under a Single Corporate Umbrella
Industry
October 05, 2022
Advantages and Pitfalls of Multi-Brand Marketing under a Single Corporate Umbrella
IMA and IFAC Release Latest DE&I Report in Global Series
Industry
September 16, 2022
IMA and IFAC Release Latest DE&I Report in Global Series
Hub71 Accepts Second Cohort of the Year as Tech Community Expands in Abu Dhabi
Industry
August 30, 2022
Hub71 Accepts Second Cohort of the Year as Tech Community Expands in Abu Dhabi
CNN Meets Tech Startups Leading in Innovation
Industry
August 19, 2022
CNN Meets Tech Startups Leading in Innovation
Women To Watch 2022: Hala Lababidi
People
July 15, 2022
Women To Watch 2022: Hala Lababidi
Why Social and Audio Could Be All You Need
Industry
April 26, 2022
Why Social and Audio Could Be All You Need
MBC Media Solutions Showcases MBC GROUP’s Ramadan 2022 Line-Up at Exclusive Riyadh Event
MMS Spotlight
March 14, 2022
MBC Media Solutions Showcases MBC GROUP’s Ramadan 2022 Line-Up at Exclusive Riyadh Event
Inside Influencer Marketing
Industry
March 04, 2022
Inside Influencer Marketing
Mediaquest Announces Obeida Danhach as CEO
People
November 13, 2021
Mediaquest Announces Obeida Danhach as CEO
The Value Of Diversifying Data in 2019 Industry
June 12, 2019 The Value Of Diversifying Data in 2019

By Puja Pannum Let’s face it, you can’t truly get to know your audience based on the content they read. Imagine someone reads a football article, for instance. Based on this information, it would be understandable if a brand thought that this person might want to buy some football boots, when in actual fact they have […]