Search Results for : Digital Publishing

By Elías Jabbe Pertinent topics such as mobile advertising, digital publishing and influencer marketer were discussed and further analyzed during the Mobile Marketing Association’s annual Impact Forum in Dubai. The forum brought in thought leaders working in-house  at global and regional companies to discuss the transformation of business through mobile. Among the speakers was Emre […]

By Sourav Ganguly, chief media officer of Centric DXB There’s a very good and simple reason that ad blocking is taking off. Internet users find ads invasive, annoying and even irrelevant. While some advertisers resist ad blockers by working with publishers that block content for IP’s with blockers, others are opting to learn from it. Once […]

Following a multi-agency pitch, Huawei’s smartphone e-brand Honor has appointed Impact Porter Novelli (IPN) as its PR agency in the GCC region, effective immediately. IPN will be responsible for Honor’s regional campaigns, besides supporting its global #ForTheBrave campaign. Chris Sun, vice-president of Honor for the Middle East, says in a press statement, “IPN made a […]

Dentsu Aegis Network has acquired branded content agency, John Brown Media. Dentsu Aegis Network says that John Brown Media’s rich depth of experience in creating and publishing content will enhance its existing content capabilities, creating a highly differentiated and innovative integrated content offering for its clients globally. Established in 1987, John Brown Media is headquartered […]

   How has iProspect grown globally and in the region from an operational standpoint? The business was founded in Boston, US, during the late 1990s. Dentsu Aegis Network acquired iProspect in 2005. So up until three or four years into the acquisition, it was still just a search agency in the US. Then it struck […]