Following a multi-agency pitch, Huawei’s smartphone e-brand Honor has appointed Impact Porter Novelli (IPN) as its PR agency in the GCC region, effective immediately.
IPN will be responsible for Honor’s regional campaigns, besides supporting its global #ForTheBrave campaign.
Chris Sun, vice-president of Honor for the Middle East, says in a press statement, “IPN made a huge impact on us after launching our Honor 6 Plus device on a project basis in May 2015. The device, which was made available exclusively via Souq.com, sold out within the first week prompting us to order more stock to meet market demand.”
Natasha Ighodaro, director of technology and digital publishing at IPN adds, “We are thrilled to have secured the business of such an innovative and forward-thinking brand. The Honor e-commerce business model is a game changer in this region; finally consumers will be able to purchase top-range smartphones at a mid-range price point. The success of the Honor 6 Plus launch in this region shows us that there is a huge consumer appetite for these products, so we expect Honor to make a huge impact in the GCC this year. Working with Honor will allow us to leverage our extensive tech and e-commerce experiences, as well as implement our strategic and creative ideas on some of its exciting projects and launches over the coming year.”
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