Search Results for : Digital Measurement

Customer lifecycle management marketing company Zeta shares insights on the shifts in spending to digital and how marketers should approach the strategy process to adapt with this transition.

Pierre Choueiri, Chairman and CEO, Choueiri Group, on what’s in store for Choueiri and the industry How are budgets changing in difficult times? How much is moving toward digital and is it at the expense of other channels? The media industry has been going through some tricky years, where in 2016, we saw an approximate […]

In order to work with the highest levels of measurability for its clients’ digital activities and enhance marketing performance, Omnicom Media Group (OMG), the media services division of Omnicom Group Inc, is extending its international partnership with digital analytics leader Moat to the Middle East. The decision is the latest move by Omnicom Media Group […]

As well as working with brands including Nestle, Procter & Gamble and Unilever, Moat has been recruited by the likes of Facebook, Google, Snapchat and – most recently – Twitter to provide third-party analytics of campaign performance. Oracle said that Moat will remain an “independent” platform within Oracle Data Cloud, though added it is currently […]

Facebook’s ‘popularity’ declined between 2013 and 2016 by six percentage points, according to a joint study by Northwestern University in Qatar and the Doha Film Institute earlier this year. The research was conducted across the UAE, KSA, Egypt, Lebanon, Qatar and Tunisia. However, Ipsos finds Facebook’s ‘reach’ has been stable for the past two to […]

Ex-MD of The Telegraph Group, Hugo Drayton was appointed as CEO of InSkin Media in 2009. Since then, the digital landscape and with it, the agency has evolved to better cater to the needs of publishers and advertisers. Following the launch of InSkin’s MENA office we caught up with Drayton to hear his thoughts on […]

This year, there are three areas where I think it will be vital for performance advertisers to focus their attention: Measurement, Assets and Automation. 1. Measurement 2. Assets 3. Automation Enhance Measurement Since digital measurement went mainstream a little over a decade ago, last-click attribution has been the mainstay, and it has served most businesses […]

Currently, a viewable desktop ad is one where 50 percent of the pixels of the ad are visible for one second and 30 percent of the pixels of video ads are visible for one second. Since the release of the first set of guidelines by the Media Ratings Council (MRC) in June 2014, there have […]

There has always been a general sense of dissatisfaction in the regional ad industry with regards to digital ad measurement and monitoring. That is now set to change with Nielsen’s launch of Digital Ad Ratings (DAR) in the UAE. DAR was launched in 2011 and is already used in more than 33 countries for campaign […]

Millward Brown and comScore have signed a partnership designed to provide brands with an unprecedented understanding of how their digital advertising is performing. The partnership, which includes all markets outside the US, Canada and Taiwan, will enable brands and their agencies to assess the full value of their digital advertising. The combined data will also […]