Communicate

Search Results for : Digital Measurement

The Accelerating State of Digital Marketing Industry
November 09, 2020 The Accelerating State of Digital Marketing
Customer lifecycle management marketing company Zeta shares insights on the shifts in spending to digital and how marketers should approach the strategy process to adapt with this transition.
Exclusive: Interview with Pierre Choueiri Industry
July 23, 2017 Exclusive: Interview with Pierre Choueiri

Pierre Choueiri, Chairman and CEO, Choueiri Group, on what’s in store for Choueiri and the industry How are budgets changing in difficult times? How much is moving toward digital and is it at the expense of other channels? The media industry has been going through some tricky years, where in 2016, we saw an approximate […]
Omnicom Media Group extends Moat partnership to MENA Industry
May 09, 2017 Omnicom Media Group extends Moat partnership to MENA

In order to work with the highest levels of measurability for its clients’ digital activities and enhance marketing performance, Omnicom Media Group (OMG), the media services division of Omnicom Group Inc, is extending its international partnership with digital analytics leader Moat to the Middle East. The decision is the latest move by Omnicom Media Group […]
Oracle acquires digital measurement firm Moat Industry
April 19, 2017 Oracle acquires digital measurement firm Moat

As well as working with brands including Nestle, Procter & Gamble and Unilever, Moat has been recruited by the likes of Facebook, Google, Snapchat and – most recently – Twitter to provide third-party analytics of campaign performance. Oracle said that Moat will remain an “independent” platform within Oracle Data Cloud, though added it is currently […]
Facebook’s head of marketing science talks measurement Industry
December 28, 2016 Facebook’s head of marketing science talks measurement
Facebook’s ‘popularity’ declined between 2013 and 2016 by six percentage points.
InSkin CEO Hugo Drayton on digital measurement Industry
October 12, 2016 InSkin CEO Hugo Drayton on digital measurement

Ex-MD of The Telegraph Group, Hugo Drayton was appointed as CEO of InSkin Media in 2009. Since then, the digital landscape and with it, the agency has evolved to better cater to the needs of publishers and advertisers. Following the launch of InSkin’s MENA office we caught up with Drayton to hear his thoughts on […]
Measurement, Assets & Automation: Performance Advertising in 2016 Industry
February 10, 2016 Measurement, Assets & Automation: Performance Advertising in 2016

This year, there are three areas where I think it will be vital for performance advertisers to focus their attention: Measurement, Assets and Automation. 1. Measurement 2. Assets 3. Automation Enhance Measurement Since digital measurement went mainstream a little over a decade ago, last-click attribution has been the mainstay, and it has served most businesses […]
Hide and seek Industry
November 23, 2015 Hide and seek

Currently, a viewable desktop ad is one where 50 percent of the pixels of the ad are visible for one second and 30 percent of the pixels of video ads are visible for one second. Since the release of the first set of guidelines by the Media Ratings Council (MRC) in June 2014, there have […]