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Search Results for : Dettol

Industry
February 19, 2017 The top 100 brands of 2016

In our annual tradition, we are back with list of the biggest spenders of 2016, based on research from marketing consultancy firm Ipsos. The top four remain the same in 2016: Saudi Telecom leads once again, with a 31 percent increase in ad spend, followed by Sedar, Pepsi and Dettol, all of them with increases […]

Industry
February 15, 2016 Top 100 advertisers of 2015

In keeping with our annual tradition, here’s a list of the biggest spenders of 2015, based on data from marketing consultancy firm Ipsos. Saudi Telecom takes the lead, jumping up from third position with a growth of 45.68 percent, followed by 2014’s leader, Sedar. Pepsi also jumps up one position, coming in at third – […]

Industry
May 04, 2015 Independence Day

The role of women in Saudi Arabian society is undergoing a subtle but steady change. More women are working – not just in the private and public sectors – but also running their own businesses. In 2012, two Saudi women, judo-player Wojdan Shaherkani, and 800-meter runner, Sarah Attar, participated in the Olympics for the first […]

Industry
March 30, 2015 Reckitt Benckiser appoints UM MENA as media agency partner

RB (Reckitt Benckiser) has appointed UM MENA; the Interpublic Group brand, as its media agency partner across the Middle East region. This appointment follows an extensive review by RB to ensure the company benefits from the best in class strategic media planning and buying. The partnership will see UM MENA working with Reckitt Benckiser across […]

Industry
March 08, 2015 What GCC brands spent the most in 2014?

Communicate is back with its list of the top 100 brands for the year, counting down the biggest spenders in 2014 based on data received from market research firm, Ipsos. Surprisingly, Pepsi, despite its heavy advertising during the 2014 FIFA World Cup and sponsorship of the Indian Premier League in Dubai, drops from its number […]

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