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Search Results for : Data And Tech

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Industry
January 14, 2021
Dentsu Brings iProspec and Vizeum Brands Together
man
People
January 10, 2021
An Open Door to Transformative Collaboration
man
Choueiri Group Deep Dives
Programmatic
April 23, 2020
The Ins and Outs of Programmatic
People
February 19, 2020 Meet Geometry’s First Global Chief Innovation Officer

WPP’s end-to-end creative commerce agency names Roy Armale as its first global chief innovation officer. Armale began his career at Geometry working on the application of behavioral thinking in shopper marketing, to keep clients ahead of the transformation in retail. Since then, his work across the agency’s diverse roster has resulted in the adoption of […]

man
Choueiri Group Deep Dives
Data & Measurement
December 19, 2019
The Power Is in the Detail
man
Choueiri Group Deep Dives
Data & Measurement
November 21, 2019
Driving Data Towards Marketing Excellence
Industry
September 22, 2019 Wunderman Thompson: Creative, Data, Technology

Mel Edwards is the Global CEO of the newly created agency, Wunderman Thompson. The agency is a creation of a merger between J. Walter Thompson (JWT) and Wunderman that took place months ago. “When we looked at our clients, we thought, actually, there was a huge amount of benefit and how we could collaborate and […]

People
September 05, 2019 The Power Of A Brand

Jamie Angus is the director of the BBC World Service Group, which is the service that provides news in English and the other 42 languages globally, on TV Radio and Online. He began his career working for Radio4 after graduating from Oxford University. After which he rose to become the lead of the service. In […]

Industry
August 15, 2019 WARC 2019 Effective Innovation Report

WARC revealed the Effective innovation Report – Lessons from the 2019 WARC awards, which highlights the key innovation trends for effective marketing.  The report itself includes opinions from judges who highlights the ideas that have transformed a business or disrupted category conventions and delivered major results. The WARC awards feature some of the marketing industry’s […]

Industry
July 21, 2019 Personalization, User data and Tech Are Key to Next-Gen Publishing: BBC

Notable for its news coverage, BBC.com  is also home for wide genres of content ranging from informative to entertaining topics such as lifestyle, science, culture, natural history and more.  The BBC team explains that real time and accumulated data plays significant roles in identifying the type of content audiences most likely want to engage with. […]

Industry
February 04, 2019 Wunderman Thompson reveals brand identity

In November 2018, WPP announced that it is merging J. Walter Thompson with Wunderman to create Wunderman Thompson. The merger saw Wunderman global CEO Mel Edwards becomes global CEO of the combined agency, with JWT global CEO Tamara Ingram becoming chairman of Wunderman Thompson. Now, it has revealed what the brand stands for: a “creative, […]

Industry
November 27, 2018 Here’s what you need to know about WPP’s JWT-Wunderman merger

In the latest in a wave of changes at the world’s largest holding company, WPP is merging J. Walter Thompson with Wunderman to create Wunderman Thompson. The news of the change comes two months after WPP announced the merger of legacy shop Y&R with VML. WPP’s new CEO Mark Read announced the news in a […]

Industry
May 29, 2018 Why this creative agency is launching a tech hub in the region

Creative agencies have been known to be slow on the uptake of technology with media agencies embarking digital and data quickly. That has now changed with multiple creative agencies building their digital offering. TBWA\RAAD, for example, has its own data department and manages digital and social for clients including Nissan. In fact, the agency’s CEO, […]

Industry
February 02, 2018 What are liquid skins & who is bringing it to the Middle East?

Appetite Creative ‘Soul-utions’, a UK-based creative and digital advertising agency, has partnered with Dubai-based programmatic company MENA MarketPlace (MMP) to bring high impact units that can be traded programmatically. The partnership will see the launch of the ‘Liquid Skins,’ an ad format created by Appetite Creative that runs on all screen types across a range […]

Industry
December 17, 2017 What’s going on in the world of adtech and martech?

In a world not so far away, the Internet was born. During its toddler years, it gave us connectivity, knowledge, and accessibility (among other things). Then came the teenage years and with it, annoyance – pop-up ads, malware, clickbait – and an odd rebellion – ad blocking, VPNs, incognito modes. The Internet – or rather […]

Industry
October 04, 2017 Data: The new fuel for growth

Ahmed Galal Ismail, CEO of Majid Al Futtaim Ventures, on how retailers can tap one of the world’s hottest commodities to create truly unique customer experiences This May, The Economist declared on its cover page that “the world’s most valuable resource is no longer oil, but data”. The strategic relevance of data to the shopping, retail […]

Industry
September 25, 2017 Why we need to pay more attention to viewability and what must change

By Elie Khouri, CEO, Omnicom Media Group MENA With the amount of data and technology available today, marketers are expected to be more accountable and strategic in the way they stimulate business growth. Marketing is increasingly viewed at the board level as an investment rather than an expense; the quantifiable return being expressed in better […]

Industry
June 20, 2017 Publicis Groupe and Alibaba form China Uni marketing partnership

Publicis Groupe has formed a partnership with Alibaba that will benefit the clients of Publicis Media, Publicis Communications and Publicis.Sapient. Alibaba’s Uni Marketing framework is a complete product portfolio powered by data that enables brands to have control of brand building across the Alibaba ecosystem in China. The partnership with Publicis Groupe in China will […]

Industry
June 15, 2017 Publicis Communications MEA kick-starts strategic partnership between Google

Publicis Communications MEA has joined forces with Google to enhance its digital-first approach across the roster of creative agencies, Leo Burnett, Publicis, Saatchi & Saatchi and Arc. The partnership aims to help Publicis Communications MEA creative agencies “adopt, develop, and apply a digital-first approach and power integrated thinking, resulting in effective, engaging, industry-defining, award-winning campaigns that dwell […]

Industry
May 18, 2017 Infiniti and OMD win at Festival of Media Global and MENA

At the recently held Festival of Media Global in Rome, OMD UAE received another trophy for its “Unleash your Potential” Infiniti Q50S campaign, taking home Bronze in the Best Use of Technology category. The campaign, which was a collaboration between OMD, TBWA and Infiniti, had earlier won Gold in the same category at the MENA […]

Industry
April 14, 2019 CEO of Havas Media Group: We Need to Engage to Make Meaningful Connections

In a conversation with Communicate, Peter Mears, CEO of Havas Media Group, reiterated the significance of looking at advertisement as a field that has changed within its ecosystem, yet the “fundamentals of the craft” remains the same. Considered one of the most powerful people in the advertisement world, Mears said that the craft is about […]

Industry
February 19, 2017 Why creative agencies need to think like consultants in 2017

By Penry Price, vice-president of LinkedIn Marketing Solutions As marketing becomes increasingly driven by data and technology, ad agencies are having to compete for business against a newfound rival: consulting firms such as Accenture and Deloitte. While this tension has been brewing for a few years, it’s now reaching fever pitch. Deloitte has acquired a […]

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