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Search Results for : Data Analytics

Industry
October 15, 2020 PRCA’s New Report Aims to Promote Mental Wellbeing in the Communications Industry in MENA

92% of  MENA PR professionals believe that mental health and wellbeing are important to their overall quality of life. This was one of the key findings in the mental health reported that was jointly curated by PRCA MENA, the largest and most influential PR and communications membership body and international internet-based market research and data […]

Industry
September 08, 2020 The Great Debate of the Era

Consumers worry about privacy online but have been ready – at least so far – to give up some of their personal information in exchange for convenience. Communicate explores this paradox. We are often told that an increasing number of people are concerned about online privacy, afraid that their data would be used improperly or, […]

Industry
August 19, 2020 The Top 10 Audience Data Insights You Need to Customize and Convert Your Content

While marketeers understand their target market holds the key to business success, they sometimes miss the mark when it comes to engaging them. If a brand fails to add value through personalized touchpoints, then, in the words of Arianna Grande, it’s “Thank you, next!” With today’s digital economy characterized by disruption, customized communication is not […]

Industry
June 16, 2020 Pandemic Perspectives: Mounir Harfouche

How Covid-19 is changing the business and the industry at large, according to Mullen Lowe’s Chief Executive Officer of Middle East and North Africa. How is the Covid-19 crisis reshaping the marketing and advertising industry in MENA? The impact of Covid-19 was a sudden shock that forced everyone [in the industry] to quickly find solutions to […]

Industry
February 18, 2020 The State of PR In 2020

Talkwalker, a social listening and analytics platform partnered with market research and data analytics firm, YouGov- to gather data from communication professionals based in Africa, Asia-Pacific, Europe, Latin America, the Middle East, and North America with an objective to understand how the industry functions today on a global scale. The report focuses on understanding how […]

Industry
November 03, 2019 Major Trends to Keep an Eye on for Digital Media in 2020

A report by Polar, a format management platform, unveils some interesting insights on where digital advertising expenditure is heading, which platforms are soon going to rise in popularity, and why the cookie is dying. Where is digital advertising spend going? Digital ad spend increases by 18% year on year and soon will account for 50% […]

Industry
October 07, 2019 From Deal Loyalty To Real Loyalty

By Kashmira Motiwalla Successful brands and retailers know that customer loyalty is invaluable. Earning and building loyalty has been a retail priority for decades, growing into its own mini-industry.  Loyalty done well can be transformative. According to retail company Bluecore, repeat customers generate 40 percent of retail revenue; on average, they are 130 percent more […]

Masterminds
Facebook Hub
July 15, 2019 Behind the Success of McDonald’s 2018 FIFA World Cup Campaign

“We live in an era of disruption; the speed and frequency with which brands connect with customers every day have been transformed dramatically, as consumers are more digitally connected. The key to success for brands is agility; that’s why at McDonald’s we are seeking progress over perfection. As marketers we need to have a high tolerance for risk, we recognized that we need to test new things, fail fast, spot the successes, and scale fast. We collaborated with Facebook because we knew that we could leverage data analytics and insights to help point us in the right direction, supporting our move from mass marketing to mass personalization. This is key to making our customers’ journey more memorable and providing an exceptional personal experience.” - Tarek El Kady, Senior Director, Marketing – McDonald’s MEA

Industry
April 17, 2019 Three Ways to Focus Investments For Innovation and Transformation

By Christian Reilly For modern Chief Intelligence Officers (CIO), success is not about the technology; it’s about using technology to drive business innovation and value. It’s about providing an always-on, secure digital workspace — without a costly outlay of capital. And it’s about efficiently and securely expanding into new markets and regions. In other words, […]

Industry
September 12, 2018 Why Sorrell hopes WPP is not “broken” & his plans for S4

When asked what his biggest takeaway was after attending Burning Man earlier this year, Martin Sorrell had a ready response: “The importance of creative destruction and renewal.” A photo of the iconic Burning Man graced the first page on the prospectus of Sorrell’s new venture, S4 Capital. And to be sure, Sorrell himself has been […]

Industry
August 13, 2018 What’s the role of empathy in the age of data?

No matter how much a consumer rationalizes their purchase decisions, ultimately it comes down to emotion. And that’s why today’s marketers and agencies need to pay attention to the emotions behind the data. One such agency, Omnicom’s RAPP, which classifies itself as a “high precision brand engagement agency”, is reinforcing the notion of empathy in […]

Industry
July 19, 2018 Customer Experience Group launches SmartCX

The Customer Experience Group has announced the addition of SmartCX to its family of agencies. “The new customer experience measurement, consulting, and data analytics business will further strengthen the leading position of the Customer Experience Group as the go-to aide to premium and luxury brands in need of powerful customer experience solutions,” noted a statement. […]

Industry
June 16, 2018 Consumers want privacy & marketers want data. Now what?

By Michelle Engle, senior vice-president, product, Valassis Digital The debate surrounding probabilistic versus deterministic cross-device tracking is nothing new. But with the rapidly evolving online landscape and technological capabilities, and with customers increasingly engaging across multiple devices, brands and agencies should be having a different conversation: They need to look beyond which targeting method to […]

Industry
June 14, 2018 What House of Cards can teach us about content marketing

By Yasmine Abdelkhalek, Consultant, FTI Consulting (Image credit: Netflix) Companies are constantly striving to communicate their corporate narrative to their key stakeholders. Devising a comprehensive content strategy has always been integral to successfully build a brand and attract the right audience. With advancements in data science and data analytics, content strategists have been given a […]

Industry
April 19, 2018 Facebook says it’s adding new ‘privacy experiences’. Here’s what it’s not saying.

On April 4, Facebook updates or rather clarified its data use policy On April 10, it launched the Data Abuse Bounty program rewarding users with $500 minimum for reporting data abuse On April 17, Facebook announced compliances with EU’s GDPR to start with, which will be rolled out to everyone   It all started with […]

Industry
April 18, 2018 Saudi to soon have 50,000 digitally-savvy women – all thanks to this tech giant

  Online learning platform offers 100 lessons across 26 core topics, all in Arabic and free of charge Total of 200,000 people to be trained by INJAZ Al-Arab and MISK Foundation, with a target of 50% female participation 1 in 5 jobs in the Arab world will require digital skills that aren’t widely available today, […]

Industry
April 11, 2018 6 critical moments from Mark Zuckerberg’s day in the Senate

Image credit: Al Drago/Bloomberg Mark Zuckerberg sat with a joint Senate committee of more than 40 senators in the first of two congressional hearings planned this week. He was called to answer questions about data analytics company Cambridge Analytica making off with data on up to 87 million Facebook users. Cambridge Analytica is being investigated in the US and […]

Industry
March 05, 2018 WPP’s stocks saw the worst plunge in almost two decades. Then, why are experts saying ‘Don’t Panic’?

When the world’s largest holding company posts its biggest stock decline in almost two decades and predicts no growth for 2018, there will inevitably be questions over whether the holding company model is irreparably broken. It isn’t. On Thursday’s earnings call, WPP CEO Martin Sorrell said 2017 was “not a pretty year” for the company […]

Industry
January 18, 2018 Is digital the only way to connect with MENA consumers?

Global market research company YouGov believes that the only way to create an effective dialogue with consumers in the MENA region is through digital. As its mobile survey participation climbs to 61 percent in the Arab world, YouGov is making its research operations in the MENA purely digital. The company says that this decision falls […]

Industry
June 07, 2017 Initiative MENA retains Sohar Port and Freezone account

SOHAR Port and Freezone, the deep-sea Port and Freezone in the Sultanate of Oman, managed by Sohar Industrial Port Company, has renewed its media agency of record relationship with Initiative MENA. The win followed a competitive three-way pitch, marking this as the fourth consecutive year of the partnership. Initiative MENA was awarded the full-service media […]

CG Updates
Choueiri Group Deep Dives
April 01, 2020 The Impact of Covid-19 on TV Content Consumption in KSA
In the second installment of their series on the unprecedented covid-19 situation and its impact on TV advertising, media (AMSI, part of Choueiri Group and the exclusive media representative for MBC Group) takes a closer look at data findings focused on VoD and TV content consumption behaviors in KSA.
man
Choueiri Group Deep Dives
CG Updates
March 29, 2020
How COVID-19 Is Impacting TV Advertising
Data & Measurement
Choueiri Group Deep Dives
December 23, 2019 The Data Behind the Tools
Fernando Angulo, Head of Communications at data provider SEMrush, explains how his company uses data to create tools that empower users.
man
OMD Corner
OMD Corner
November 28, 2019
Bassam Rizk on How 5G Will Change Everything
Data & Measurement
Choueiri Group Deep Dives
November 21, 2019 It’s Not All About the ROI
Majid Al Futtaim’s Acting Chief Corporate Development Officer Joe Abi Akl and Head of Business Analytics Guillaume Thfoin share examples of how data & analytics drive results.
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