Search Results for : Csr

By Sarah Longbottom There have never been so many challenges facing the communications industry. Technology, AI, diminished brand trust, balancing truth with public interest, and the impact of social corporate responsibility are just a few of the key issues the industry is grappling with today. This industry is tasked with identifying current and future challenges […]

By Stanislava Burianek We already know very well that Millennials represent a very significant spending power globally and even more so in the Middle East. They represent US$2.45 trillion in spending power, according to Adweek and according to Omnicom Group, 70% of them are likely to buy brands that support causes they care about. Subsequently, […]

In July 2018, while a lot of Twitter accounts were being banned/removed, a tree was born. On Twitter. Enter Ghafa The Tree. Hello, my name is Ghafa, honoured to be the national tree of the #UAE . Over 250 years old…I stopped counting TBH. I give a Ghaf about the world. Do you? حياكم، إسمي […]

By James Pass, managing director and creative principle, JPd In the Year of Giving, declared by President His Highness Sheikh Khalifa bin Zayed Al Nahyan, many may start looking at of charity organizations and see an infinite number of options, which makes it really challenging to make a choice between one NGO over another. Very […]

We live in an age of spin. Our business as marketing communicators is all about sending out positive messages to achieve brand elevation and ultimately, commercial gain. It is natural for CSR to be an extension of this activity. If our clients are doing something altruistic, it stands to reason that we will want to […]

As part of its CSR initiative, SocialEyez has renewed its contract with Dubai Cares for pro-bono social media services. Earlier in 2013, SocialEyez engaged its followers on Twitter, asking them to select a charity that the agency should approach for this partnership resulting in the nomination of Dubai Cares. Under the renewed agreement, SocialEyez supports Dubai […]

  George Kotsolios, head of PR at Al Futtaim Group’s marketing and communications agency GMASCO, has released a book under the title Back to the Future of Marketing, and in the context of the upcoming World Cup. “For a number of years, i’ve been writing short posts pertaining mainly to the PR industry, which i observed for the […]

As part of its CSR activities, agency TBWA\RAAD Lebanon has turned its end-of-year party into an occasion through which employees can bring joy to others during the festive month.“We Found Mary, Help Her Find Christmas” is an event that it organizes to spread the Christmas spirit among those who are deprived of its joy. While […]