As part of its CSR initiative, SocialEyez has renewed its contract with Dubai Cares for pro-bono social media services. Earlier in 2013, SocialEyez engaged its followers on Twitter, asking them to select a charity that the agency should approach for this partnership resulting in the nomination of Dubai Cares.
Under the renewed agreement, SocialEyez supports Dubai Cares in managing and growing its presence across social media platforms.
Fadl Al Tarzi, CEO of SocialEyez says in a statement: “It’s time that our success as an agency transcends into something socially consequential. There’s a term we use in our pitches a lot: ‘social awareness’ and it means we’re acquainting audiences on behalf of a brand. When it comes to Dubai Cares, this term has more depth and much to offer. We’re not just reiterating the organization’s cause; we’re bringing together a community, driving more consciousness and overall becoming a backbone to its goals. And that has given SocialEyez a profound purpose to work with.
Tariq Al Gurg, CEO of Dubai Cares adds: “Community engagement is critical to our work and SocialEyez has contributed in building our presence in the realm of social media to raise awareness about our programs and initiatives. Every child has the right to quality primary education and through social media we are able to reach out to increasingly large numbers of supporters across the world, encouraging them to join in and support the movement towards universal primary education.
As an organization, Dubai Cares aims to provide children – regardless of religion, creed, race, nationality or gender – with the skills necessary to realize their full potential through education.
The agency intends to take this initiative forward by aiding more organizations with a good cause to build a stronger social media presence in the coming year.
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